In the whirlwind world of e-commerce, President Trump’s tariffs have merchants buzzing with a mix of confusion and concern. How do these tariffs impact the lifeblood of import and export? To navigate these turbulent waters, who better to consult than Alex Yancher, CEO and co-founder of Passport, a company that specializes in cross-border logistics and e-commerce support? In our recent chat, Alex elucidated the current landscape of tariffs, particularly the 10% tax on imports from China that kicked in on February 4, adding to the complexity merchants already face. As uncertainty looms, it’s clear that understanding these changes is crucial for anyone looking to thrive in this ever-evolving market. Ready to dive deeper into this vital conversation? LEARN MORE.

President Trump’s tariffs have merchants scrambling to gauge the impact on imports, exports, and overall cost. There’s no better authority to assess that impact than Alex Yancher. He’s the CEO and co-founder of Passport, a global provider of cross-border logistics, localization, and support for ecommerce sellers.
He and I recently spoke on the state of tariffs, the likely impact, and how merchants should react. The entire audio of that conversation is embedded below. The transcript is edited for clarity and length.
Practical Ecommerce: What’s the status of the Trump tariffs?
Alex Yancher: Let’s break it down by country, starting with China, which seems to be the focus of the Trump administration. Plus, it’s the only new tariff in effect. The president implemented a 10% tariff on all imports from China starting February 4. That’s 10% incremental, on top of the existing 39% tariff from the Biden administration.
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