In a surprising twist for the influencer economy, a quirky lineup of social media creators—including an adorable golden doodle, a thoughtful video essayist, and a fabulous fashion blogger—are take the fight to the courts against PayPal Inc. and other big players. Their contention? That PayPal’s browser extension, Honey, is intercepting their affiliate commissions, essentially “stealing” the last-click credit they rely on for income. This wave of lawsuits regarding affiliate marketing practices raises an interesting question: Can these creators really prove their case in court, or are they simply barking up the wrong tree? With industry experts skeptical about the legal standing of these claims, it seems the influencers might be in for an uphill battle. As this dramatic saga unfolds, we’re left to wonder—do we need a robust re-evaluation of how influencers and platforms track their earnings in a fiercely competitive digital landscape? For those eager to dive deeper into the story, click here to LEARN MORE.
Social media content creators—including a golden doodle, a video essayist, and a fashion blogger—accusing PayPal Inc. and others of cutting into their affiliate marketing commissions are likely to have a hard time convincing the courts that the practice is illegal.
Influencers have filed a wave of lawsuits over browser extensions like PayPal’s Honey that they say “steal” last-click attributions when their followers use their link to purchase something online.
The online marketing practice credits a sale to a customer’s last digital touch-point before making a purchase.
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