A few years back, I was tasked with organizing an event for a small business. Our dedicated team executed a substantial campaign, investing heavily in various forms of advertisements, email marketing, and social media outreach. However, when the results were tallied, we faced a significant issue: even though our conversion rates had increased, we couldn’t determine which marketing channel was the most effective.
Some team members suggested that the ads were to credit for the conversions, while others attributed success to our nurtured email campaigns or insisted that organic search was the key. Lacking a comprehensive attribution system, we were left in a state of uncertainty. Consequently, we embarked on a quest to identify the best attribution software available.
Upon implementing these tools, we could allocate resources more judiciously and concentrate on the channels that actually delivered results. We moved past basic tracking to gain valuable insights into how every interaction played a role in driving conversions.
If you find it challenging to grasp the relationship between your marketing efforts and revenue, keep reading. After testing the ten leading marketing attribution tools, I’m sharing crucial takeaways to assist you in selecting the strategy that suits you best.
Top 10 Attribution Software Picks for 2025
1. HubSpot Marketing Hub: Renowned for its detailed attribution reporting across all marketing channels. ($45/mo)
2. ActiveCampaign: Ideal for advanced email marketing attribution and automation tracking. ($145/mo)
3. CallRail: Connects offline phone calls to online marketing activities, helping measure effectiveness. ($45/mo)
4. WhatConverts: Excels in multi-channel attribution, tracking leads and conversions from various sources. ($30/mo)
5. Triple Whale: Focuses on e-commerce attribution and tracking customer journeys across digital platforms. ($649/mo)
6. Invoca: Utilizes AI for call tracking and attribution, linking call data directly with digital marketing efforts. (Price upon request)
7. impact.com: Manages and analyzes affiliate, influencer, and partner-driven marketing efforts effectively. (Price upon request)
8. Dreamdata: Tailored for B2B marketing attribution, integrating CRM and marketing tools for comprehensive customer journey mapping. ($999/mo)
9. Flowcode: Tracks and analyzes customer engagement through QR code interactions. ($60/mo)
10. Demandbase One: Provides account-based marketing attribution, offering insights into targeted account engagements. (Price upon request)
A few years ago, I was put in charge of running an event for a small business. Our small team launched a big campaign, pouring resources into ads, emails, and social media. But when the results came in, we had a problem—while conversions were up, we had no idea which channel was actually working.
Some argued it was the ads, others pointed to email nurtures, and a few insisted it was organic search. Without a proper attribution system, we were left guessing, so we began looking for the best attribution software.
After deploying these tools, we were able to allocate resources more effectively and focus on what truly drives results. I moved beyond simple tracking and gained deeper insights into how each touchpoint contributes to conversions.
If you’re struggling to connect the dots between your marketing efforts and revenue, keep reading. I’ve tested the top 10 marketing attribution tools and am sharing key takeaways from my research to help you choose the right strategy.
10 best attribution software: My picks for 2025
- HubSpot Marketing Hub for its comprehensive attribution reporting across all marketing channels ($45/mo)
- ActiveCampaign for advanced email marketing attribution and automation tracking ($145/mo)
- CallRail for connecting offline phone call conversions to online marketing touchpoints ($45/mo)
- WhatConverts for multi-channel attribution, tracking leads and conversions from various sources ($30/mo)
- Triple Whale for e-commerce attribution, tracking customer journeys and ROI across digital channels ($649/mo)
- Invoca for AI-driven call tracking and attribution, linking phone call data to digital marketing campaigns (available on request)
- impact.com for managing and tracking affiliate, influencer, and partner-driven marketing efforts (available on request)
- Dreamdata for B2B marketing attribution, integrating CRM and marketing tools for full customer journey mapping ($999/mo)
- Flowcode for tracking and analyzing customer engagement from QR code interactions ($60/mo)
- Demandbase One for account-based marketing (ABM) attribution, offering insights into targeted account engagements (available on request)
*These marketing attribution tools are top-rated in their category, according to G2 Grid Reports. I’ve also added their monthly pricing to make comparisons easier for you.
