Affiliate Marketing

GroupM Makes Staff Cuts to Weather the Coronavirus Pandemic

WPP discussed cost-saving measures in its recent Q1 earnings report, and has begun putting those plans into action with cutbacks affecting GroupM as the media-buying giant began laying off staffers earlier this week. In a statement to Adweek, a GroupM spokesperson confirmed a reduction in headcount had taken place, with the layoffs understood to affect…

Read more: adweek.com

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