Affiliate Marketing

Gap Quietly Names New CMO, and Rolls Out Her First Campaign

Key Insights Gap is leaning into the idea of ‘modern American optimism’ in its first campaign under its new CMO. Gap has brought the entire consumer experience in-house, with all elements created by Alderete’s team. Gap has a new marketing chief. Mary Alderete, a veteran of Gap Inc., has taken on the role Alegra O’Hare…

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