Imagine swapping a career filled with research stacks and corporate jargon for the sweet aroma of fresh peaches wafting through the summer air. That’s exactly what Shannon Houchin did when life threw a curveball her way, including her father’s illness and a divorce. Following her heart instead of her head, she took a leap of faith into the unpredictable world of roadside peach stands—a journey as juicy as the fruit she now sells. From being a skeptical newcomer to launching a thriving business that raked in a whopping $2 million in its first year, Shannon’s story is one of resilience and reinvention. In this episode, she shares the highs and lows of her entrepreneurial odyssey, offering insights that could inspire anyone looking to turn their own challenges into sweet success. Don’t miss out on this fascinating tale! LEARN MOREShannon Houchin’s journey into the peach-selling business wasn’t exactly predictable. Trained as a librarian and a journalist, she had spent years doing in-depth research and even worked in corporate financial research.
But when personal hardships struck—including her father’s illness and a divorce—Shannon sought something more tangible and meaningful.
That’s when an old friend introduced her to the world of roadside peach stands.
Though skeptical at first, Shannon took the plunge, traveling to South Carolina with her young son Finn to learn the business from the ground up.
That summer, she gained hands-on experience, from working in orchards to setting up and running roadside stands. By the end of the season, she was hooked—and ready to start her own peach-selling venture.
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