Affiliate Marketing

Final Cut wove together award-winning tales for the New York Times, Squarespace and More

Final Cut editor Jim Helton was one of the unsung heroes of The New York Times’ celebrated “The Truth Is Worth It” campaign from Droga5. He led the campaign’s edit (with an assist from Betty Jo Moore), working alongside Furlined directors Martin + Lindsay and post-production talents Significant Others to achieve the gripping storytelling that illustrated reporters’ journeys from hunch to headlines. The company’s Jeff Buchanan and Chris Amos teamed with director Spike Jonze to optimize the laughs for Squarespace’s campaign featuring Idris Elba lip-syncing to a little girl and facing off against comedian Lolly Adefope.

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