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Unlocking the Power of Out-Of-Home Advertising
Have you ever considered that every time you pass by a billboard, you’re actively participating in someone’s out-of-home (OOH) advertising strategy?
In today’s marketing landscape, digital marketing often takes center stage, leading many to overlook OOH advertising. However, OOH may actually serve as the key to engaging those high-value accounts in ways that digital strategies alone cannot achieve.
Recently, I had the opportunity to speak with Charlie Riley, the head of marketing at OneScreen.ai, a company focused on enhancing the efficiency of buying and selling OOH ads. Charlie and I discussed prevalent myths surrounding OOH advertising, the increasing importance of data in this field, and how businesses of all sizes can utilize this expanding channel to combat digital advertising fatigue.
Watch the Full Interview Below:
This interview is part of G2’s Industry Insights series. For more similar content, subscribe to G2 Tea, our weekly newsletter featuring news and entertainment for SaaS enthusiasts.
Insights from Charlie Riley on OOH Advertising
Tell us about your role at OneScreen.ai.
As the first head of marketing, I find this role exciting because we provide marketing services tailored for marketers. Having experienced the challenges of effectively connecting with sales teams to identify the right prospects, I understand both sides of the equation.
Our solution blends science with art, facilitating competent planning and measurement for OOH advertising. It enables marketers to create compelling visual stories across billboards, transit ads, mobile trucks, and more.
What myths about OOH advertising do you encounter, and how do you address them?
One prevalent misconception is that OOH advertising lacks measurability. Many assumeWhat if I told you that every time you drive by a billboard, you are an active participant in someone’s out-of-home advertising campaign?
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