In a recent gathering of G2’s Executive Advisory Board (EAB), our leadership team examined emerging trends that will shape our strategic direction for the upcoming year.
Formed in 2023, G2’s EAB consists of industry leaders and customer executives who provide valuable feedback to steer our initiatives, ensuring we deliver maximum value to our clients. The insights from this group will be utilized to position G2 as the most trusted data source, especially in the AI era, for informing software purchasing decisions and market strategies.
Four Trends Influencing the Future of SaaS and G2’s Strategic Approach
Here are the key insights discussed during our recent EAB meeting.
1. The Evolution of Search
The era of relying solely on quick Google searches is over. As the landscape diversifies, search behaviors are shifting from traditional query methods. Although Google continues to lead with Perplexity are experiencing over 300% annual growth.
As search evolves toward AI-driven methods, businesses must adjust their SEO strategies; research shows a 25% decline in organic traffic when AI Overviews are present in search results. At G2, we recognize the importance of leveraging AI not just for traffic generation, but also for enhancing engagement and conversion rates.
In a recent meeting with G2’s Executive Advisory Board (EAB), our leadership team discussed emerging trends that will shape our strategy in the year ahead.
Established in 2023, G2’s EAB — made up of industry leaders and customer executives — provides insightful feedback to guide our path forward, helping us deliver maximum value to customers. The group’s latest input will be incorporated to ensure G2 is the most trusted data source in the age of AI for informing software buying decisions and go-to-market strategies.
