Affiliate Marketing

Energizer Holdings’ $70 Million Global Media Account Hops Along to UM

Energizer Holdings has selected IPG Mediabrands’ UM as its global media agency of record. As global media agency of record, UM will be responsible for media strategy, planning, buying, research, data and analytics across Energizer Holdings’ automotive, battery and portable lighting brand portfolio, which includes Armor All, A/C Pro, Eagle One, Eveready, Nu Finish, Rayovac,…

Read more: adweek.com

Tags

Related Articles

Back to top button
Close
Close