Email marketing continues to be one of the most powerful tools for growing your business. (Need proof? Check out stat #1 below.)
Although email marketing has been around for decades, it’s everchanging.
New email marketing tools — like AMP for Email — pop up all of the time. Marketers are taking innovative approaches to email marketing. And email marketing benchmarks change every year.
Want to see how your own email marketing strategy compares and what other businesses are doing to innovate?
Check out this ultimate list of email marketing statistics to find out how you stack up and see email marketing benchmarks to compare your results.
General email marketing statistics
4.6 billion – estimated number of daily email users by 2025. – Statista
46% of emails are opened on mobile devices. – Litmus On average, consumers spend 2.5 hours checking email on a typical weekday. – Adobe
Email marketing open and click-through rate statistics
15.1% is the average open rate for B2B businesses. – DMA65% of small businesses average open rates between 11% and 50%. – AWeber
77% of small businesses average email click-through rates between 0% and 10%. – AWeber
61% of small businesses with effective or very effective email copy have click-through rates of 6% or higher. – AWeberThe average click-through rate for welcome emails is 26.9%. – HiveThe average open rate for abandoned cart emails is 40.1%. – SaleCycleYou can increase your click-through rates by 300% when you add a video to your emails. – Martech Advisor63% of consumers reported that they open an email to find a discount. – Media PostWelcome emails have an open rate 4 times higher and a click-through rate 5 times higher than other emails. – Experian
Email marketing ROI statistics
Companies average a return on investment of $42 for every $1 spent on email marketing. – LitmusEmail marketing is 40 times more effective at acquiring customers than Twitter and Facebook combined. – McKinseyCompanies who A/B split test their emails average a return on investment of $48 for every $1 spent. – Litmus
Email marketing send frequency statistics
54% of small businesses send emails at least once per week. – AWeber
306 billion emails were sent and received each day. – Statista
Email content statistics
64% of small businesses say their email copy is effective or very effective. – AWeber94% of small businesses write their own marketing emails instead of outsourcing their copywriting. – AWeberOn average, emails contain 434.48 words. – AWeber
The average email takes 3.3 minutes to read. – AWeber50% of emails contain less than 300 words. – AWeber
Email subject line statistics
Email subject lines contain 43.85 characters on average. – AWeber
Only 6.9% of email subject lines contain emojis. – AWeber
60% of email subject lines use sentence-case capitalization, 34% use title-case capitalization, and only 6% use all lowercase capitalization. – AWeber
47% of email recipients open an email based on the subject line alone. – OptinMonster
Email marketing personalization statistics
Personalized email campaigns improve click-through rates by 14%. – Demand Gen ReportPersonalized emails deliver 6x higher transaction rates. – Experian
Email automation statistics
Automated emails average a 70% higher open rate over a standard email newsletter. – Epsilon Email InstituteAutomated emails average a 152% higher click-through rate over a standard email newsletter. – Epsilon Email Institute51% of businesses use email automation to improve their marketing processes. – Email Monday
What customers say about email
49% of consumers state they would like to receive weekly promotional emails from their favorite brands. – Statista61% of email subscribers would like to receive promotional emails at least once per week. – MarketingSherpa59% of consumers say receiving an email impacted their purchase decisions. – SaleCycle61% of consumers prefer to be contacted by brands through email. – Statista
What marketers say about email
80% of marketers said they would rather give up social media than email marketing. – Litmus35% of marketers send on average 3-5 emails per week. – Not Another State of Marketing31% of marketers say email newsletters are the best way to nurture B2B leads. – Content Marketing Institute64% of B2B marketers use a dedicated email marketing platform. – Content Marketing Institute40% of B2B marketers claim that email newsletters are the most important tactic in their content marketing strategy. – Content Marketing Institute
What small business owners say about email marketing
79% of small businesses say email marketing is important to their business strategy. – AWeber60% of small businesses say their email marketing strategy is effective or very effective. – AWeber43% of small businesses have 500 or less email subscribers. – AWeber42% of small businesses with over 500 subscribers have effective or very effective email marketing strategies. – AWeber
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