In a world where mass production often overshadows true craftsmanship, Montana Knife Company emerged from the heart of Missoula, Montana, back in 2020. Picture this: a two-car garage, where one co-founder—a certified “Master Bladesmith” with a decade’s worth of knife-making expertise—joins forces with Brandon Horoho, a savvy digital marketer with a knack for ecommerce. Together, they’re not just forging knives but also carving a niche in a crowded market. With demand booming—so much so that they’re moving into a sprawling 50,000 sq. ft. manufacturing facility—this duo proves that when passion meets marketing savvy, the outcomes can be sharp, indeed! In a recent conversation, Horoho shared insights about their unique model of “drop” selling, their dedication to quality, and the challenges of keeping up with the relentless demand. Curious to dive deeper into their story? Click here to LEARN MORE.
Montana Knife Company launched in 2020 in a two-car garage near Missoula. One co-founder is a certified “Master Bladesmith” who has produced handmade knives since he was 11. The other, Brandon Horoho, is a seasoned digital marketer and ecommerce pro.
Combined, the entrepreneurs prove the value of craftsmanship at scale marketed directly to consumers. Business is booming, and the company will soon move into a 50,000 sq. ft. manufacturing facility.
Brandon and I recently spoke. He shared the company’s origins, culture, “drop” selling, and more. Our entire audio is embedded below. The transcript is edited for length and clarity.
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