In a surprising twist that highlights the complexities of digital marketing, two influencers, Jesika Brodiski and Peter Hayward, are taking on Capital One in a high-profile lawsuit. They allege that Capital One’s Shopping browser extension has been underhandedly siphoning off their hard-earned affiliate marketing commissions. This situation raises an eyebrow—how far can a company go to capitalize on the work of content creators? Is it a sign that big brands are encroaching on the turf of small business owners and influencers? In the digital age, where every click counts and relationships with audiences hang in the balance, the case could set a crucial precedent for the influencer marketing landscape. With claims that the extension replaced their tracking cookies to steal credit for sales, Brodiski and Hayward’s battle may resonate far beyond this court case. Buckle up; the outcome could shift the dynamics between influencers and corporate giants like never before. LEARN MORE.

January 14, 2025
Capital One is being accused of stealing affiliate marketing sales from content creators.
A group of influencers has filed a lawsuit against Capital One, alleging that its shopping browser extension misappropriated affiliate marketing commissions.
Two content creators, Jesika Brodiski and Peter Hayward, filed a class-action lawsuit in a Virginia court on Jan. 6. They claim that Capital One’s Shopping browser extension harmed their affiliate marketing commissions by taking credit for driving sales, Business Insider reports. The influencers, who promote products on social media, allege that Capital One’s Shopping browser extension is designed to “systematically appropriate commissions that belong to influencers.”