How do loyalty programs and email marketing programs work together? How can brands build out their automated email programs and make them more effective?
I join theMarketer podcast host Cosmin Costea to talk about how brands can foster stronger loyalty and generate better results through savvy automation, smart messaging, and much more. Here’s a rundown of our conversation during the 33-minute podcast:
1:45 – The 5 kinds of automation triggers
6:52 – How brands can get much more out of their automated programs
11:05 – How fast should cart abandonment emails be sent
16:00 – Getting subscribers to click or log in for identification purposes for triggers
19:07 – Defining emails as transactional or promotional
20:34 – Loyalty programs plus email marketing
23:56 – Email marketing cadences for short- and long-lifespan products
27:56 – B2B vs. B2C email marketing
30:15 – Using segmentation and automation together
Listen wherever you get your podcasts or…
>> Watch theMarketer podcast on YouTube
The post Could Loyalty Be the Missing Piece in Your Email Campaigns? appeared first on Email Marketing Rules.
August 30, 2024
Original Source http://www.emailmarketingrules.com/could-loyalty-be-the-missing-piece-in-your-email-campaigns/
