Affiliate Marketing

Cord-Cutting Isn’t a Dirty Word in Scripps’ 2021 Upfront Talks

Scripps’ ad sales team is aware that marketers know about the media-planning challenges posed by cord-cutting. So this upfront season, the company–which is heading into its first negotiations since acquiring Ion Media for $2.65 billion in September–is embracing the c-word. In conversations with marketers that began this month, the sales team for the national television…

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