Affiliate Marketing

Coppertone Appoints Huge as Creative Agency of Record

Suntan lotion brand Coppertone is changing creative agency partners, nearly two years after getting a new parent company. Following Nivea-maker Beiserdorf’s acquisition of Coppertone from Bayer in 2019 for $550 million, Coppertone has appointed IPG agency Huge as its creative agency of record. Huge will be responsible for integrated marketing, including brand creative, retail support…

Read more: adweek.com

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