Email Marketing

  • Apr- 2024 -
    19 April

    Lead Generation Frustrations

    Lead Generation Frustrations Addressing  Lead Generation Frustrations with TrafficWave In the competitive world of service businesses, generating leads consistently can be a daunting challenge. The frustration of inconsistent leads can hinder growth and profitability. However, with the right tools and strategies, these frustrations can be turned into opportunities. In this article, we’ll explore how TrafficWave can be the solution to the frustrations many service businesses face in lead generation.Read more April 19, 2024 Original Source https://blog.trafficwave.net/lead-generation/lead-generation-frustrations/

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  • 19 April
    Photo of The Email Marketers Guide to Using List-Unsubscribe

    The Email Marketers Guide to Using List-Unsubscribe

    Saying goodbye to subscribers is hard, but sometimes it’s for the best.  And when a subscriber wants to leave, the process needs to be as easy as possible. While you should still have an unsubscribe option within your emails, there’s another tool for email marketers and subscribers: list-unsubscribe.  Let’s break down what list-unsubscribe is, why it actually benefits everyone, and how to use it. What is list-unsubscribe? While marketers are used to putting unsubscribe messaging inside emails themselves, list-unsubscribe is a native unsubscribe option offered by popular inbox service providers (ISP) that gives subscribers a consistent and easy way to…

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  • 19 April
    Photo of How Do You Write An Employee Feedback Email? 8 Sample Templates

    How Do You Write An Employee Feedback Email? 8 Sample Templates

    It can be a dreadful thing to provide feedback to your team members. Common questions managers and team leaders ask themselves are:  How are they going to react to my feedback? Might they start cold-shouldering me for being a bit harsh? Could I ever disagree with someone without rattling them? What if my positive feedback came off as condescending? Is this the right time to provide feedback? And so on. These fears may not be unreasonable. You’re dealing with human beings. It’s important to exercise caution before and while communicating. Being a manager is hard. You may need to stomp…

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  • 18 April
    Photo of The State of Email Marketers’ Tech Stack

    The State of Email Marketers’ Tech Stack

    The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack. While we have our own favorite tools here at Litmus (we love you, Slack!), we wanted to know what real email marketers used to get their campaigns out the door and into the hands of their subscribers. To find out,…

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  • 18 April
    Photo of Ultimate Guide to Dark Mode [+ Code Snippets, Tools, Tips from the Email Community]

    Ultimate Guide to Dark Mode [+ Code Snippets, Tools, Tips from the Email Community]

    Part 1: Ultimate Guide to Dark Mode in Email Part 2: Dark Mode Email Code Snippets for Developers Part 3: Dark Mode Tools & Tips Part 4: The Dark Mode Toolkit Dark Mode. The tech industry started buzzing with these two words back when Apple added Dark Mode to its desktop email client in 2018. The following year, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode. Litmus’ Email Client Market Share indicates that of the opens tracked, an average of 35% used Dark Mode in 2022, representing steady adoption year over…

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  • 18 April

    Enhanced Lead Generation

    Enhanced Lead Generation Leveraging TrafficWave’s Unique Features to Enhance Lead Generation Introduction: In today’s dynamic business environment, small businesses face a myriad of challenges when it comes to lead generation. However, with the right tools and strategies, businesses can overcome these challenges and achieve success. In this article, we’ll explore how TrafficWave’s unique features can be leveraged to enhance lead generation efforts for small businesses. 1. Versatility of TrafficWave’sRead more April 18, 2024 Original Source https://blog.trafficwave.net/lead-generation/enhanced-lead-generation/

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  • 18 April

    Mastering Email Marketing Without Overwhelming Yourself: A Guide for Busy Marketers

    We all know how effective email marketing is for engaging with customers, driving sales, and building brand loyalty. However, you’re a busy marketer with many tasks, and adding another item to your to-do list can be overwhelming. The good news is that mastering email marketing doesn’t have to be daunting. With the right strategies and… The post Mastering Email Marketing Without Overwhelming Yourself: A Guide for Busy Marketers appeared first on Benchmark Email. April 18, 2024 Original Source https://www.benchmarkemail.com/blog/mastering-email-marketing/

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  • 17 April

    Stopping Lead Leakage

    Stopping Lead Leakage Stopping Lead Leakage with TrafficWave’s Lead Management Capabilities Introduction: Lead leakage occurs when leads fall through the cracks due to poor lead management practices, resulting in missed opportunities and lost revenue. In this article, we’ll explore how TrafficWave’s lead management capabilities can help businesses prevent lead leakage and maximize their chances of converting leads into customers. Understanding Lead Leakage: Lead leakage occurs when leads are notRead more April 17, 2024 Original Source https://blog.trafficwave.net/email-marketing-tips/stopping-lead-leakage/

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  • 17 April
    Photo of Real estate email marketing: Turning potential buyers and sellers into clients

    Real estate email marketing: Turning potential buyers and sellers into clients

    Email marketing for realtors. You’ve heard about it, but you’re not sure how it can help you connect with home buyers and sellers. Imagine this scenario for a moment: You’re hosting another open house for a charming two-story Cape Cod home. A flood of people enter in and out, browsing around on their own without saying much to you.  You leave out some business cards on a side table by the door and hope interested home buyers take one. But even if they do, there’s no guarantee that your card won’t end up lost in a purse or thrown out…

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  • 17 April

    New in Litmus: Drive More Engagement, Leverage Social Proof, and Monitor Email Images 24/7

    Did you know 80% of customers are more likely to purchase from a brand that provides personalized experiences? Personalized experiences don’t just drive clicks—but also conversions—because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox. You’re not alone in this journey towards perfectly personalized experiences. Litmus is here to help you along the way. And today, we’re announcing three exciting new features (including one of our most-requested features by customers!) that will help you level up your email engagement and drive conversions like never before: Captivate your audience—and drive engagement with…

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