SEO

  • Oct- 2020 -
    19 October
    Photo of Why You Should Involve Employees in Your Content Marketing Strategy

    Why You Should Involve Employees in Your Content Marketing Strategy

    Does your audience trust your brand? Do they engage with you in a positive way? If your answers are yes to both questions, then you’re one of the few lucky ones. Because the truth is, the consumer’s trust in brands is very low – and it continues to fall. These are issues that many brands struggle with: gaining their audiences’ trust and driving positive engagements with them both online and offline. But luckily, every brand has an amazing asset that can help: their very own employees. “A company’s employees are its greatest asset and your people are your product” Richard…

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  • 16 October
    Photo of Why AI is the Right Solution for Content – Volker Smid // Acrolinx

    Why AI is the Right Solution for Content – Volker Smid // Acrolinx

             Episode Overview: Optimizing hundreds to thousands of pages of content may seem an insurmountable task if you’re an enterprise-level business. Keeping content fresh site wide is key to maximizing your returns on your various content pieces. Developments in AI are the key to simplifying the content optimization process. Join host Ben […] The post Why AI is the Right Solution for Content – Volker Smid // Acrolinx appeared first on Searchmetrics SEO & Content Marketing Blog. Read more: blog.searchmetrics.com

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  • 14 October
    Photo of Similarities Between SEO & Brick & Mortar Retail – Matt Colebourne // Searchmetrics

    Similarities Between SEO & Brick & Mortar Retail – Matt Colebourne // Searchmetrics

            Episode Overview: Although online SEO visibility and brick and mortar retail stores obtain customers in various different ways, they share one key concept – Location. Join host Ben as he speaks with Searchmetrics’ CEO Matt Colebourne about some of the surprising similarities in obtaining visibility between SEO and brick and mortar […] The post Similarities Between SEO & Brick & Mortar Retail – Matt Colebourne // Searchmetrics appeared first on Searchmetrics SEO & Content Marketing Blog. Read more: blog.searchmetrics.com

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  • 13 October

    Why Your Content Needs to Have a Good Flesch Reading Score

    In digital marketing and search engine optimization (SEO), there is a very popular quote of “Content is king.” But is it really true? Shouldn’t the saying specifically be “Good content is king?” The internet is flooded wi Read more: seoblog.com

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  • 12 October
    Photo of How to Make a Scalable SMS Chatbot Using Twilio, Python, and Google Sheets (with Free Code)

    How to Make a Scalable SMS Chatbot Using Twilio, Python, and Google Sheets (with Free Code)

    Posted by R0bin_L0rd Many of us are helping businesses that are facing hard times, or we’re facing hard times ourselves. If you’re working for a company (or client) that’s in trouble, the use of SMS chatbots could be a way for you to look outside your normal list of solutions and help them succeed in a completely different way. If you’re a marketer looking for work, adding this to your list of skills could mean you keep things ticking along while many of the usual doors are closed — or that you open new doors. What you’ll get In this…

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  • 11 October
    Photo of Daily SEO Fix: Investigate Changes in Your Rankings with Moz Pro

    Daily SEO Fix: Investigate Changes in Your Rankings with Moz Pro

    Posted by Ola.King As members of the Moz onboarding team — which gives one-on-one walkthroughs of Moz products to over 500 customers a month — we have our finger on the pulse of what people are asking for when it comes to SEO. We’re here to help you uncover the relevant Moz Pro features for your business. We know that somewhere along the journey of improving your website and drumming up more traffic (and hopefully conversions), you’ll want to track rankings for your target keywords. Perhaps you started by noticing a traffic drop on your website. Or maybe you’re actively…

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  • 10 October
    Photo of A Guide to Producing Hundreds of Quality Technical Articles – Brad Smith // Codeless

    A Guide to Producing Hundreds of Quality Technical Articles – Brad Smith // Codeless

            Episode Overview: Marketing agencies specialize in the content production process, creating processes that best work for them and their clients. In order to maintain long-term success, content production processes need to evolve with the needs of the company and its clients. Join host Ben as he speaks with Founder and CEO […] The post A Guide to Producing Hundreds of Quality Technical Articles – Brad Smith // Codeless appeared first on Searchmetrics SEO & Content Marketing Blog. Read more: blog.searchmetrics.com

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  • 9 October
    Photo of Google’s New Algorithm: Page Experience

    Google’s New Algorithm: Page Experience

    Don’t worry… your traffic hasn’t gone down (or up) because of the Page Experience algorithm update hasn’t rolled out yet. But it will in 2021 according to Google. Due to the coronavirus, they decided to give us all a heads up on the future algorithm update and what it entails… that way you can adjust your website so your traffic doesn’t tank. So, what’s the Page Experience update and how can you prepare for it? Page Experience In Google’s own words, here is what it means… The page experience signal measures aspects of how users perceive the experience of interacting…

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  • 5 October
    Photo of Overcoming Blockers: How to Build Your Red Tape Toolkit — Best of Whiteboard Friday

    Overcoming Blockers: How to Build Your Red Tape Toolkit — Best of Whiteboard Friday

    Posted by HeatherPhysioc Have you ever made SEO recommendations that just don’t go anywhere? Maybe you run into a lack of budget, or you can’t get buy-in from your boss or colleagues. Maybe your work just keeps getting de-prioritized in favor of other initiatives. Whatever the case, it’s important to set yourself up for success when it comes to the tangled web of red tape that’s part and parcel of most organizations. In this helpful — and still relevant — Whiteboard Friday episode from autumn 2018, MozCon speaker Heather Physioc shares her tried-and-true methods for building yourself a toolkit that’ll help you…

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  • 4 October
    Photo of Solving an age-old SEO-PPC issue: How to bid on your brand name based on incrementality

    Solving an age-old SEO-PPC issue: How to bid on your brand name based on incrementality

    There are 4 steps to evaluate your investment of branded keywords – judge performance then segment and calculate incrementality and adjust your targets based on that incrementality. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com

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