Online Stimulus Package

Email Marketing

  • Aug- 2020 -
    4 August

    Bandits! Figured this may qualify for a read. Ideas?

    https://pepipost.com/blog/measuring-metrics-for-email-marketing/ In the last 3 years of handling complicated email issues for big brands, our group of email experts often have to deal with queries from misguided marketers. We find that sometimes a brand marketer is so obsessed about the basic email metrics like opens and the number of leads, that they get distracted from the bigger picture of their email marketing goals.  Tracking open rates and the number of sessions created are basic processes and are important to a marketer’s analysis, but are these the only ones to consider? Going a little deeper into your campaign metrics might reveal…

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  • 2 August
    Photo of Put Some Color in “The Room Where it Happens”

    Put Some Color in “The Room Where it Happens”

    This article is part of a larger series that focuses on diversity and equity in marketing through the amplification of Black and racially diverse authors. As a company, we are committed to identifying actions we can take in the fight against racism and injustice, and elevating BBIPOC voices is paramount to inspiring change. Follow along and read other posts in this series here.   This post is authored by Angela Connor, Founder and CEO of Change Agent Communications. Marketing, communications and advertising professionals know “the room” I’m referring to very well. From an agency perspective, it’s a room that not…

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  • 1 August
    Photo of 7 Ways to Use Interactive Elements in Automated Emails

    7 Ways to Use Interactive Elements in Automated Emails

    Have you heard the buzz about interactive content? It’s hit the email marketing landscape and has proven to be the hottest, must-have design element for brands looking to gain attention. Why? Including interactive elements in automated emails not only delights subscribers, but it also increases click-through rates and drives conversions. With the average consumer receiving 121 emails per day, it’s more important than ever for brands to stand out in a crowded inbox to earn customer loyalty. According to the Content Marketing Institute, 81% of email marketers believe interactive content grabs your subscriber’s attention more than traditional email design. What…

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  • Jul- 2020 -
    31 July
    Photo of Building a Healthcare Website for Your Practice

    Building a Healthcare Website for Your Practice

    As a healthcare professional, you might be wondering if you even need your own website for your healthcare practice. As a small business marketing advisor, I can tell you definitively that the answer is yes — you definitely do. You know that most of your new patients have always come from word-of-mouth recommendations. Are you also aware that “word-of-mouth” has shifted from talking to a friend or relative to getting recommendations from strangers on the internet? It’s true. Think about it: When you’re looking for a new restaurant, gift shop, or anything new or different, you go online. Right? Well,…

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  • 30 July
    Photo of How to Receive Emails with the Flask Framework for Python

    How to Receive Emails with the Flask Framework for Python

    In this tutorial, you’ll learn how to use Python and Flask web framework to forward emails from Twilio SendGrid to your web application. The post How to Receive Emails with the Flask Framework for Python appeared first on SendGrid. Read more: sendgrid.com

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  • 29 July
    Photo of Increase Your Newsletter Revenue with Affiliate Marketing

    Increase Your Newsletter Revenue with Affiliate Marketing

    This is a guest post from Tatiana Buyanova at Travelpayouts Affiliate Network. Newsletters are not only a way to communicate with an audience, but also a tool for earning money. Affiliate marketing is one of the most effective ways to give additional value to your readers and monetize your mailing list. In this article, you’ll learn how to increase your newsletter revenue with affiliate marketing, as well as receive practical tips on choosing affiliate programs and increasing conversion rates. What is affiliate marketing? Affiliate marketing is the process of earning money by promoting another company’s services or products. It works…

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  • 28 July
    Photo of Getting Started with Marketing Automation

    Getting Started with Marketing Automation

    In this article, you’ll learn the essential definitions of email marketing automation building blocks and simple workflows to achieve your business goals. Read more: getresponse.com

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  • 27 July
    Photo of How to Write Convincing Sales Landing Pages Even if You’re Not a Copywriter

    How to Write Convincing Sales Landing Pages Even if You’re Not a Copywriter

    The best copywriters write with two things in mind: their audience and the action they want their audience to take.  That means great writers adjust their copy for each marketing channel. While many of the writing techniques and strategies are similar, writing a landing page that converts visitors into subscribers is not the same as writing an email, social copy, or a blog post. To help you write high-performing content for your landing pages, we asked professional copywriters to share their best writing tips.  Check out what they had to say.  Landing page copy should help people solve their frustrations…

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  • 26 July
    Photo of A Large Email List Alone Doesn’t Generate Revenue, But Leveraging Affiliate Relationships Does

    A Large Email List Alone Doesn’t Generate Revenue, But Leveraging Affiliate Relationships Does

    GetOrganizedNow.com helps people live healthier, happier, and more productive lives by providing tips to help them get organized.  The site’s founder Maria Gracia has successfully grown her email list by offering visitors free, valuable content in the form of e-books, checklists, challenges, articles, videos, and print-ables. She also strives to offer relevant products through affiliate links in her emails. However, Gracia learned that a large list by itself doesn’t generate revenue. And consistently offering fresh, relevant products to earn income takes a lot of time, energy, and financial resources. That’s why Gracia co-markets her products — and the products of…

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  • 25 July
    Photo of Be Careful Sending Emails on Mondays

    Be Careful Sending Emails on Mondays

    Your Monday morning alarm might be the worst sound in the world. Weekends fly by, but Mondays drag on forever. As avid Office Space fans, we wondered if having a “case of the Mondays” was an observable phenomenon. Our finding? Monday really is the worst day of the week: it’s when people make the most […] The post Be Careful Sending Emails on Mondays appeared first on Boomerang: Email Productivity. Read more: blog.boomerangapp.com

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