Email Marketing

  • Oct- 2020 -
    19 October
    Photo of What Parents Want to See in a Child Care Website

    What Parents Want to See in a Child Care Website

    Making a positive impression with parents on your child care website is more important than ever.  In this article, I’ll tell you everything you’ll need to know to build a professional-looking daycare website that will help you enroll more families. As an owner of several daycares and a former website designer, I’ve spent a good amount of time developing and optimizing child care websites, so you’ve come to the right place. Read on to learn how to get started, what pages to include on your child care website, and most importantly — what parents want to see. Increase enrollments and keep…

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  • 16 October
    Photo of 5 Ecommerce and Retail Best Practices for Success

    5 Ecommerce and Retail Best Practices for Success

    For many business owners, the challenging year of 2020 has been a lesson in patience, agility, and innovation. You’ve likely learned how to address health and safety standards to protect your customers and your employees with methods you’d never had to consider before. You’ve also probably learned what it’s like to rework your budget, marketing plan, and perhaps even your business model. Here’s the thing: the lessons aren’t over. Buying behaviors have changed dramatically, and experts predict that customers aren’t going to return to the old way of making purchases. In 2021, the retail industry will see an even greater…

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  • 15 October
    Photo of Why You Need a Customer Journey Map and How To Build One

    Why You Need a Customer Journey Map and How To Build One

    Find out what a customer journey map can do to help you grow your business and how you can build one yourself in 7 simple steps. Read more: getresponse.com

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  • 14 October
    Photo of The Best Time To Send Email by Location – 2020 Study

    The Best Time To Send Email by Location – 2020 Study

    Want to know what the best time to send emails is? In this 2020 study , we’ve identified the best times and days for different locations including US & Canada, DACH, EMEA, Asia-Pacific, CEE, and LATAM. Read more: getresponse.com

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  • 13 October
    Photo of What’s New with Constant Contact? (October 2020)

    What’s New with Constant Contact? (October 2020)

    Fall is here and leaf peepers are getting ready early this year. Yes, that’s a thing here in New England, and there is a whole website dedicated to letting you know where to go. Really cool if you’re into that kind of thing. And speaking of cool, we have some fantastic product features and integrations to share and help you to power on this holiday season! Check out our video below to see how we’ve improved our tools to help you market your business, in a smarter and more efficient way.  Watch: What’s New with Constant Contact for October 2020…

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  • 12 October
    Photo of Holiday Marketing Prep: 8 Tips for Email And Social Media

    Holiday Marketing Prep: 8 Tips for Email And Social Media

    Let’s be honest: small businesses have a lot of competition during the holiday season. For the “big guys,” waiting for the end of November is fine. They can unleash an onslaught of commercials, billboards, radio jingles, newspaper flyers, magazine spreads, and big money sponsorships for those holiday TV movies we’ve all seen 10,000 times. And it works—every year. But for small businesses, success around the holidays means getting customers ready early, even when they may be reluctant to do so. You may not have a million-dollar TV budget or Grammy-worthy holiday jingles to do it, but you do have the…

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  • 11 October
    Photo of How to Write Breakthrough or Bust Email Copy

    How to Write Breakthrough or Bust Email Copy

    Are you sick of following copywriting ‘best practices’ and grammar rules? So is Joanna Wiebe. As Founder of Copyhackers, Joanna knows a thing or two about writing killer copy that converts. But sometimes, amazing copy lingers right outside our writing comfort zones. On this episode of The FWD: Thinking Show, Joanna joins us to talk about the ‘best practices’ that are meant to be broken — and which ones shouldn’t be — and why standing out in the inbox sometimes means saying goodbye to safe copy.  Episode summary “Best practices create mediocrity.” That’s the thesis of Joanna Wiebe’s concept behind…

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  • 10 October
    Photo of Let’s Call it What it Is: Multicultural Marketing not Diversity, Equity and Inclusion

    Let’s Call it What it Is: Multicultural Marketing not Diversity, Equity and Inclusion

    This article is part of a larger series that focuses on diversity and equity in marketing through the amplification of Black and racially diverse authors. As a company, we are committed to identifying actions we can take in the fight against racism and injustice, and elevating BBIPOC voices is paramount to inspiring change. Follow along and read other posts in this series here. This post is authored by Juanita Velez, Multicultural Marketing Expert and Founder of HYPE. 2020. What a year. In less than nine months, you’ve brought to light the important issues that have been swept under the rug…

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  • 9 October
    Photo of The Best Email Templates for a Marketing Agency to Grow New Business

    The Best Email Templates for a Marketing Agency to Grow New Business

    Despite its position as one of the oldest digital channels, agencies love email marketing.  At least, they love it for their clients. A recent survey shows agencies recommend using email to their clients more than any other digital channel. Chart from The Impact of COVID-19 On Digital Agencies: A Survey Report It’s not hard to understand some of the reasons why: Year after year, email consistently provides some of the highest marketing ROI you’ll find anywhere It’s easy to attribute email’s contribution to the bottom line and prove your value to clients Email marketing is the perfect “gateway service” to…

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  • 5 October
    Photo of How to Advertise Your Construction Company Online

    How to Advertise Your Construction Company Online

    When you’re running a construction company, chances are your days are packed with scheduling, inventory, networking, managing, and a million other responsibilities that take precedence over advertising. But your business simply won’t grow without putting efforts into construction marketing. Today, small and medium-sized businesses in every industry are turning to digital marketing to reach prospective customers and grow brand recognition. With a little planning and know-how, you can tap into this lucrative marketing landscape and grow your client base. Ready to find more leads and get expert home & building business marketing advice, all in one place? Start a free…

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