Online Stimulus Package

Affiliate Marketing

  • Aug- 2020 -
    3 August
    Photo of Google Continues to Add Features Supporting SMBs During Covid-19

    Google Continues to Add Features Supporting SMBs During Covid-19

    Google detailed some new features aimed at helping small and midsized businesses stay afloat during the coronavirus pandemic. Google Maps senior vice president of geo Jen Fitzpatrick said in a blog post, “We’ve seen firsthand in Google Search and Maps the impact that Covid-19 has had on small businesses and how they connect with their… Read more: adweek.com

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  • 2 August
    Photo of Energizer Holdings’ $70 Million Global Media Account Hops Along to UM

    Energizer Holdings’ $70 Million Global Media Account Hops Along to UM

    Energizer Holdings has selected IPG Mediabrands’ UM as its global media agency of record. As global media agency of record, UM will be responsible for media strategy, planning, buying, research, data and analytics across Energizer Holdings’ automotive, battery and portable lighting brand portfolio, which includes Armor All, A/C Pro, Eagle One, Eveready, Nu Finish, Rayovac,… Read more: adweek.com

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  • 1 August
    Photo of Criteo Doubles Down on Retail Media With the Launch of a New Self-Service Ad Platform

    Criteo Doubles Down on Retail Media With the Launch of a New Self-Service Ad Platform

    Criteo has announced the launch of a self-service ad platform that allows advertisers to purchase media space on retailers’ websites. It’s part of the transformation of the ad-tech company as it prepares for a cookie-less world. Publicly-listed Criteo has seen its stock price suffer since the decline of the cookie–arguably the cornerstone of ad tech–accelerated… Read more: adweek.com

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  • Jul- 2020 -
    31 July
    Photo of What to Expect From the Much-Anticipated HBO Max

    What to Expect From the Much-Anticipated HBO Max

    HBO Max debuts today, and while the streaming service is arriving in quite a different business landscape than previously expected, WarnerMedia is optimistic that the value proposition of a high-quality content library is more appealing than ever. The streamer, which combines HBO programming with a large quality of content from WarnerMedia’s film and television brands,… Read more: adweek.com

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  • 30 July
    Photo of The Ultimate Guide to Company Culture

    The Ultimate Guide to Company Culture

    Nowadays, we hear about a company’s culture a lot — including perks like free beer, ping-pong tables, and fitness classes at the office. Company culture is a critical factor for acquiring and retaining top talent. Additionally, a good company culture can help your business succeed. In fact, companies with strong cultures saw a 4x increase in revenue growth. But culture is more than just workplace benefits. At its core, a company’s culture is the shared set of values, behaviors, and shared vision of that workplace. Additionally, a company culture clearly outlines your workplace’s values, and ultimately drives your entire company…

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  • 29 July
    Photo of 8 Experts on When & How to Ramp Up Your Ad Spend During COVID-19

    8 Experts on When & How to Ramp Up Your Ad Spend During COVID-19

    At the beginning of May, our data showed that PPC accounts were rebounding after the initial impact of COVID-19. That’s good news for the online advertising industry—and the economy—but it’s hard to tell what that means for your account. The question of when to start advertising online again seems simple, but there are so many things to consider. Should you ramp your spend back up now or is there a threshold to wait for? Should you reactivate any paused accounts or is waiting until more businesses are reopening better? How do you know when it’s time to start advertising on…

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  • 28 July
    Photo of Procter & Gamble backs effort to address pandemic’s toll on Hispanics

    Procter & Gamble backs effort to address pandemic’s toll on Hispanics

    ‘Estamos Unidos’ ad launches Month of Action around disproportionate role Hispanics have as front-line workers and victims of COVID-19 economic fallout. Read more: adage.com

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  • 27 July
    Photo of Essence’s Survey on Black Women and Covid-19 Is a ‘Vital’ Resource

    Essence’s Survey on Black Women and Covid-19 Is a ‘Vital’ Resource

    The 50th anniversary of Essence was supposed to be a party. The groundbreaking black women’s lifestyle magazine’s annual Essence Festival in New Orleans is already the largest African-American cultural and music event in the U.S., so it’s easy to imagine how lavish this summer’s fest would have been. But given ongoing social distancing measures, the… Read more: adweek.com

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  • 26 July
    Photo of IAS to Provide Brand Safety and Fraud Protection for LinkedIn Audience Network

    IAS to Provide Brand Safety and Fraud Protection for LinkedIn Audience Network

    The brand safety conversation is making its way to the platforms as LinkedIn tapped digital ad verification provider Integral Ad Science as the exclusive and first brand safety and fraud protection provider for its LinkedIn Audience Network advertising offering today. The new integration is an expansion of the agreement IAS had with LinkedIn Audience Network… Read more: adweek.com

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  • 25 July
    Photo of Link Whisper is Growing, Maturing, and is On Sale This Week Only!

    Link Whisper is Growing, Maturing, and is On Sale This Week Only!

    In July of 2019, I launched Link Whisper, my internal linking tool. I created the WordPress plugin to “scratch my own itch”.  I hated the manual process of building internal links and knew I leaving my internal linking tasks undone… The post Link Whisper is Growing, Maturing, and is On Sale This Week Only! appeared first on Niche Pursuits. Read more: nichepursuits.com

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