Affiliate Marketing

  • Oct- 2020 -
    19 October
    Photo of Marriott President Laments ‘Frustratingly High’ Covid-19 Rate in the US

    Marriott President Laments ‘Frustratingly High’ Covid-19 Rate in the US

    Hoping that the worst of the pandemic is behind it, Marriott announced losses of nearly $232 million in the second quarter. Revenue per available room (RevPar) for the world’s largest hospitality brand dropped more than 84% worldwide, while North American occupancy rose to nearly 20% on average, reaching nearly 34% by the end of July…. Read more: adweek.com

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  • 16 October
    Photo of Meet Adweek’s 2020 Young Influentials Who Are Shaping Media, Marketing and Tech

    Meet Adweek’s 2020 Young Influentials Who Are Shaping Media, Marketing and Tech

    The impact of this year’s class of Young Influentials–leaders in media, marketing and tech who have yet to hit their 40s–can be felt from the way we shop for cool clothes, the shows we binge and the gin we drink to how we think about race. Our cover subjects, teen TikTok superstars and siblings Charli… Read more: adweek.com

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  • 15 October
    Photo of 5 Examples of Welcome Email Sign Up Offers

    5 Examples of Welcome Email Sign Up Offers

    You have your email list ready to go and now it’s time to bring in the subscribers. You set your opt-in form live but… nothing happens. What went wrong? Chances are your messaging is off. Messaging is a big deal in marketing—it’s what makes a website visitor think, “Yep, I want this company in my inbox.” If your sign up offer didn’t get that reaction, then you’re going to see a flatline where you hoped a line pointing to the top right would be. To improve your messaging, you want to tie direct value to your email opt-in. This value…

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  • 14 October
    Photo of Apple's marketing head Phil Schiller steps aside, to be replaced by Greg Joswiak

    Apple's marketing head Phil Schiller steps aside, to be replaced by Greg Joswiak

    Schiller, who has been at Apple since 1987, will move to an “Apple Fellow” role. Read more: adage.com

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  • 13 October
    Photo of 9 Key Discoveries in 2020 Social Media Research 

    9 Key Discoveries in 2020 Social Media Research 

    2020 social media research demonstrates that platforms like TikTok and WhatsApp are starting to make their mark on young audiences and are becoming the hottest social networks. Recently, our friends at Edison Research and Triton Digital released their 2020 Infinite Dial report—the annual report on social media usage patterns among Americans. Fun fact: the Infinite Dial report also happens to be the current longest ongoing survey of digital media consumer behavior. (See our 2019 social media research recap here.) The report showcases the emerging shifts in users’ preferred platforms of choice, as well as what’s to be expected this year in terms…

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  • 12 October
    Photo of Snap Inc. Wants Businesses to ‘Meet the Snapchat Generation’

    Snap Inc. Wants Businesses to ‘Meet the Snapchat Generation’

    “Meet the Snapchat Generation,” Snap Inc.’s first-ever global business-to-business marketing campaign, is going live Monday across print, broadcast and digital media channels in the U.S., Canada and Australia. The campaign will be extended to the U.K. oh Aug. 17 and to the rest of Europe, as well as the Middle East and North Africa, on… Read more: adweek.com

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  • 11 October
    Photo of TikTok, Diplo Team Up for World Mental Health Day

    TikTok, Diplo Team Up for World Mental Health Day

    TikTok is marking World Mental Health Day Saturday (Oct. 10) by teaming up with Diplo on a one-hour meditative music experience featuring Secular Sabbath, Rhye and “other surprises.” The event will be livestreamed Saturday at 5 p.m. PT/8 p.m. ET, and viewers will be able to donate to The Jed Foundation, which empowers teens and… Read more: adweek.com

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  • 10 October
    Photo of As the NHL Restarts, It Also Starts Up Its #WeSkateFor Initiative

    As the NHL Restarts, It Also Starts Up Its #WeSkateFor Initiative

    The National Hockey League returns to the ice Saturday (Aug. 1) with a five-game slate in its 2020 Stanley Cup Qualifiers, being played in Edmonton, Alberta, and in Toronto. NHL Original Productions and NHL Social are bringing fans inside the “Secure Zones” for players, coaches and league and team personnel. The league said 30 teams… Read more: adweek.com

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  • 9 October
    Photo of ThredUp Rebrands to Reflect a New Generation of Proud Thrifters

    ThredUp Rebrands to Reflect a New Generation of Proud Thrifters

    Since its launch in 2009, fashion resale platform ThredUp was focused on breaking down the stigmas associated with thrifting and sustainable fashion, operating with a mission of making secondhand clothing chic and trustworthy. A decade later, and ThredUp found itself wondering where to go next with the brand. Used clothing is not only a widely… Read more: adweek.com

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  • 5 October
    Photo of Here Are the 5 Ads Nominated for 2020’s Outstanding Commercial Emmy

    Here Are the 5 Ads Nominated for 2020’s Outstanding Commercial Emmy

    Ads by Apple, Amazon, P&G, Jeep and the Sandy Hook Promise have been nominated in the Outstanding Commercial category of the 2020 Emmy Awards. Members of the Television Academy selected five of what they deemed to be the finest commercial films from the past year. Only one will be crowned winner at the awards show… Read more: adweek.com

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