In the ever-evolving landscape of social media, a new player has emerged that’s capturing the attention of marketing professionals and casual users alike. Bluesky, the decentralized social media platform founded by former Twitter CEO Jack Dorsey, has recently gained a surge of popularity, adding an astonishing million users a day in November 2024. But what exactly is Bluesky, and should your brand consider diving into this fresh digital space? This article will explore the essence of Bluesky, its unique features, and the potential advantages it may offer your social media strategies. Ready to uncover the ins and outs of this intriguing platform? Let’s get started! LEARN MORE.
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Bluesky has been top of mind for social media professionals recently. The text-based, open source social media platform has been seeing rapid growth, adding a million users a day for several days in November 2024.
So what is Bluesky all about? Should your brand be exploring this new-ish social network? Here’s everything you need to know.
What is Bluesky?
Bluesky is a decentralized, text-based social media app created by former Twitter CEO Jack Dorsey. It’s now led by CEO Jay Graber.
“Decentralized” means that Bluesky runs on a system (the AT protocol) that is not controlled by any one person or organization. Instead, developers and individuals have more control over the user experience, and the workings of the network are more transparent.