Ah, the agonizing question that haunts social media marketers day in and day out: “Why am I losing followers on Instagram?” Believe me, I’ve been in the trenches long enough to know the heartache that comes with watching those numbers dwindle. It’s like watching your favorite show get canceled—disheartening, right? You start to wonder if it’s something you did, or if the ever-elusive algorithm is playing tricks on you. Spoiler alert: it’s usually a mix of both!
Guess what? You’re not flying solo in this. A striking 10% of Instagram marketers have reported a decline in their follower counts over the past year, according to our Instagram Marketing Report. So, if you’re part of that disheartened crew racing around in a panic, you’re in the right place. Let’s dig into the top reasons brands see follower losses and, more importantly, how you can turn the tide back in your favor. Ready? Alright then! LEARN MOREThe dreaded question of social media marketers everywhere: “Why am I losing followers on Instagram?” I spent years in the trenches as a social media editor for media brands and know the daily toil it takes to keep up with the latest media trends, platform updates, and more.
Inevitably, a situation arises where you are losing followers and unsure of the cause. Is it me or is the algorithm? The answer is complicated. But according to our research, you’re not alone. Our Instagram Marketing Report found that 10% of Instagram marketers report losing followers in the past year.
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If you’re a part of that 10%, you may be panicking trying to figure out what’s causing the decline. Don’t fret — I’ve got you covered. Below, I’ll cover the top reasons why brands lose followers on Instagram and offer some tips about how you might course-correct.
