AI’s Role in Commercial Creation
AI is already a key player in the advertising process, from automating repetitive tasks to optimising campaign targeting. However, its capabilities are rapidly evolving, and the creation of entire commercials using AI is no longer just a concept.
AI can now generate scripts, visuals, and even voiceovers, producing polished content that feels indistinguishable from human-made work. Tools like generative AI models are capable of analysing brand guidelines, audience data, and trending content to produce ads tailored for specific demographics.
This approach saves time and money, particularly for smaller brands that may not have the budget for traditional production. It also allows for rapid iteration, with AI tweaking content based on performance data to ensure campaigns stay relevant.
Personalisation at Scale
One of the most promising aspects of AI in advertising is its ability to create personalised content on a massive scale. AI can generate hundreds, or even thousands, of ad variations tailored to individual preferences, interests, and behaviours.
For instance, an AI-generated video ad for a fitness product could show different messaging, imagery, and tone depending on whether the viewer is a seasoned athlete or a beginner looking to get in shape. This level of personalisation makes ads more engaging and increases the likelihood of conversions.
For marketers, this means moving beyond one-size-fits-all campaigns to deliver content that resonates with each segment of their audience.
