At the recent SMX Next conference, a panel of seasoned PPC marketing experts—Greg Finn from Cypress North, Kerri Amodio of Refine Labs, and Menachem Ani from JXT Group—grappled with a question that’s buzzing in every marketer’s mind: is AI truly enhancing our skills or is it just clever tech playing tricks on us? As we plunge deeper into an era where artificial intelligence mingles with marketing strategies, these pros dissected not only the promise AI holds but also the pitfalls that come with over-reliance on algorithmic solutions. Their insights reveal a nuanced landscape of opportunity and caution—while AI can churn out high volumes of content faster than ever, are we sacrificing quality for quantity? As they explored this dichotomy, it became clear that the way we integrate AI into our marketing efforts is crucial. So, what does this mean for our future strategies? Let’s dive in and discover the compelling arguments made by these industry leaders. LEARN MOREA panel of three PPC marketing experts – Greg Finn (Cypress North), Kerri Amodio (Refine Labs), and Menachem Ani (JXT Group) – tackled a fundamental question at SMX Next: Is AI making marketers better?
The panel discussed artificial intelligence’s evolving role in marketing, offering insights into its promises and pitfalls.
The discussion was nuanced. While AI excels at increasing output quantity, there are serious concerns about quality.
The new PPC mindset
Finn notably argued that AI is potentially making marketing worse when used as a complete solution rather than a strategic tool:
