Affiliate Marketing

A Year After Launch, The Financial Times’ Consultancy Is Booming

The Financial Times is selling its subscription-building prowess to publishers and other companies. These efforts have turned into a multimillion-dollar business after its first year. Called FT Strategies, the separate business division has autonomy from the Financial Times. Still, it has access to decades-worth of expertise in building reader-revenue, drawing on the experts who figure…

Read more: adweek.com

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