How Unlicensed Gambling Ads Are Secretly Draining Funds from Compliant UK Operators
Ever wonder why some gambling ads seem to slip through the cracks of regulation like a magician’s sleight of hand? Mark Conway from GamHarm nails the dilemma—if you’re cashing in on promoting risky gambling products, shouldn’t you also shoulder some of the responsibility and liability that licensed operators bear? It’s a bit like asking a car salesman to also buckle up before handing over the keys—fair’s fair, right? Especially when these unlicensed promos strut just outside regulated zones, yet champion products that fall squarely within them. It sparks a pretty pressing question: Shouldn’t all gambling marketing play by the same rulebook, no matter who’s waving the flag? This debate isn’t just theoretical fluff—it’s about protecting consumers and holding affiliates accountable in an industry where stakes are sky-high. Curious to dive deeper? LEARN MORE.
Mark Conway, Consultant for GamHarm, put the fairness question precisely. If an operator or affiliate is willing to accept money to promote a product that carries a known link to potential harm, he argued, they should take on some of the liability and responsibilities that licensed providers are required to accept. “In the case of gambling marketing where adverts sitting outside of the zone of regulated activities, but which are seeking to promote products which do sit within the sphere of regulated activities, should be required to follow the same marketing and promotional guidelines which apply to the regulated product providers.”
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