Blogging

801+ Power Words That Pack a Punch & Convert like Crazy

Power words are like a “cheat code” for boosting conversion rates. Sprinkle in a few, and you can transform dull, lifeless words into persuasive words that compel readers to take action.

And the best part?

You can use them anywhere.

In this post, you’ll learn how to use power words like a kung fu master. Specifically:

The definition of power words (and why they’re so powerful);
The 7 types of power words proven to increase conversions;
Examples of how bloggers, freelance writers, and businesses are using powerful words to boost conversions;
A huge list of power words you can use, bookmark, and reference (again and again).

Free Bonus: Click here to download all 801+ power words in one handy, free PDF.

Want to bring your ideas to life, to make them take up residence in the reader’s mind, lurking in the background, tugging, pulling, and cajoling their emotions until they think and feel exactly as you want?

Then you’re going to love this post.

Let’s jump in.

What are Power Words?

Power words are persuasive, descriptive words that trigger a positive or negative emotional response. They can make us feel scared, encouraged, aroused, angry, greedy, safe, or curious. Authors, freelance writers, copywriters, and content marketers use “power words” to spice up their content and compel audiences to take action.

Clear as mud?

Let’s deconstruct an example from the great Winston Churchill. All the power words are underlined:

We have before us an ordeal of the most grievous kind. We have before us many, many long months of struggle and of suffering. You ask, what is our policy? I can say: It is to wage war, by sea, land and air, with all our might and with all the strength that God can give us; to wage war against a monstrous tyranny, never surpassed in the dark, lamentable catalogue of human crime. That is our policy. You ask, what is our aim? I can answer in one word: It is victory, victory at all costs, victory in spite of all terror, victory, however long and hard the road may be; for without victory, there is no survival.

Inspiring, right?

Here’s why:

Power Words = Emotional Words Packed with Persuasion

600+ Power Words That’ll Pack Your Writing with Emotion

Smart speakers, as well as their speechwriters, sprinkle their speeches with carefully-chosen power words drenched in sensory details, drawing the audience from one emotion to another as skillfully as any novelist or screenwriter.

And it goes beyond speakers and storytellers.

Email marketing messages, copywriting, infographics, step-by-step tutorials, sales pages, inspirational quotes, content marketing, case studies, calls to action, testimonials, tweets, and other social media posts are all designed to influence the reader (and prospective customers) in some way. You want to pass along information, yes, but you also want the reader to feel a certain way about that information.

Maybe you want to impress them, get them excited, make them cautious, get them angry, encourage them to keep going, spark their curiosity, or any number of emotions. The better a job you do at making them feel, the more influential you are, and the better your chances of getting what you want.

So…

Looking for a quick way to give your writing more punch?

Maybe add a little personality or pizzazz — that extra little “oomph” that grabs your reader’s attention?

Then you need to expand your vocabulary and infuse your content with emotional power words.

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The 7 Different Types of Power Words

Fear Power Words
Encouragement Power Words
Lust Power Words
Anger Power Words
Greed Power Words
Safety Power Words
Forbidden Power Words

We’ve organized our power words into seven different types, which all accomplish the same goal: Each elicits emotion in your reader.

Let’s go over each type and see why these words work.

1. Fear Power Words

Let’s do a little experiment.

Just for a moment, stop reading this post, turn on the television, and go to a major news channel. Watch it for five minutes, listening for the words below.

Chances are, you’ll hear dozens of them. Here’s why:

Fear is without a doubt the most powerful emotion for grabbing and keeping an audience’s attention. To make sure you don’t change the channel, news networks load up with fear words, making you worry you might miss something important.

Granted, you can overdo it, but in my opinion, most writers don’t use these types of words nearly enough. They really do connect with people.

How to Crank Up Emotion with Fear Words

Here’s an example of a blog post headline here at Smart Blogger that utilizes three different fear words:

Fear Power Words in Headlines

Open it and you’re greeted by this fear-packed introduction:

I was in agony.

Waves of pain unimaginable shot down my spine, causing every muscle in my body to contract as if I’d been shocked with 20,000 volts of electricity. My back arched up at an unnatural angle. My arms and legs began to shake.

One moment, I was on a webinar talking to a few hundred people about traffic, walking them through exactly how to start a blog and make it popular. The next, everything went dark. I was still conscious, but just barely.

Pretty effective, right?

Here’s another one:

Fear Power Words Example Headline

If I’m working from home, will I lose my sanity if I don’t read this post? There’s only one way to find out. (Click!)

Want to sprinkle fear power words into your writing? Here are a bunch to get you started:

Agony
Lunatic

Apocalypse
Lurking

Armageddon
Massacre

Assault
Meltdown

Backlash
Menacing

Beating
Mired

Beware
Mistake

Blinded
Murder

Blood
Nightmare

Bloodbath
Painful

Bloodcurdling
Pale

Bloody
Panic

Blunder
Peril

Bomb
Piranha

Buffoon
Pitfall

Bumbling
Plague

Cadaver
Played

Catastrophe
Plummet

Caution
Plunge

Collapse
Poison

Corpse
Poor

Crazy
Prison

Cripple
Pummel

Crisis
Pus

Danger
Reckoning

Dark
Refugee

Deadly
Revenge

Death
Risky

Deceiving
Scary

Destroy
Scream

Devastating
Searing

Disastrous
Shame

Doom
Shatter

Drowning
Shellacking

Dumb
Shocked

Embarrass
Silly

Fail
Slaughter

Feeble
Slave

Fired
Strangle

Fool
Stupid

Fooled
Suicide

Frantic
Tailspin

Frightening
Tank

Gambling
Targeted

Gullible
Teetering

Hack
Terror

Hazardous
Terrorist

Hoax
Torture

Holocaust
Toxic

Horrific
Tragedy

Hurricane
Trap

Injure
Vaporize

Insidious
Victim

Epidemic
Cataclysmic

Bufoon
Suffering

Reckoning
Trauma

Dangerous
Annihilate

Invasion
Volatile

IRS
Vulnerable

Jail
Warning

Jeopardy
Nerd

Lawsuit
Wounded

Looming
Cringeworthy

Last chance
Fugacious

Worry
Wreaking havoc

2. Encouragement Power Words

Let’s face it.

When they’re reading, most people aren’t exactly bouncing off the walls with energy and enthusiasm. They’re probably bored, maybe a little depressed, and almost definitely tired.

And they’re looking for something, anything, that’ll wake them up and make them feel better.

The good news?

Your writing can do that for them.

How to Crank Up Emotion with Encouragement Words

Here’s an example email from Mirasee:

Encouragement Power Words in Emails

With two encouraging words — life-changing and magic — in one email subject line, it’s a message that stands out in most inboxes.

Want to give your readers a pep talk and get them charged up again? Want to encourage them?

Use these persuasive words:

Amazing
Jubilant

Ascend
Legend

Astonishing
Life-changing

Astounding
Magic

Audacious
Marvelous

Awe-inspiring
Master

Awesome
Mind-blowing

Backbone
Miracle

Badass
Miraculous

Beat
Noble

Belief
Perfect

Blissful
Persuade

Bravery
Phenomenal

Breathtaking
Pluck

Brilliant
Power-up

Celebrate
Praise

Cheer
Prevail

Colossal
Remarkable

Command
Revel

Conquer
Rule

Courage
Score

Daring
Seize

Defeat
Sensational

Defiance
Spectacular

Delight
Spine

Devoted
Spirit

Dignity
Splendid

Dominate
Spunk

Effortless
Staggering

Empower
Strengthen

Epic
Striking

Excellent
Strong

Excited
Stunning

Extraordinary
Stunt

Eye-opening
Supreme

Fabulous
Surprising

Faith
Terrific

Fantastic
Thrive

Fearless
Thwart

Ferocious
Titan

Fierce
Tough

Force
Triumph

Fulfill
Tremendous

Glorious
Unbeatable

Glory
Unbelievable

Graceful
Unforgettable

Grateful
Unique

Grit
Unleash

Guts
Uplifting

Happy
Valiant

Heart
Valor

Hero
Vanquish

Honor
Victory

Hope
Win

Incredible
Wonderful

Jaw-dropping
Wondrous

Kudos
Brighten

Lovable
Radiant

Flawless
Classy

Affable
Stupendous

Virtuoso
Cheery

Openhearted
Jovial

Beauteous
Logophile

Adorable

3. Lust Power Words

Like it or not, lust is one of the core human emotions.

Just look at the men’s and women’s magazines in the checkout aisle, and you’ll see what I mean. Nearly every headline on the cover is either blatantly or indirectly about sex.

And it works, not just for headlines in men’s and women’s magazines, but for messages to your email list, subheads in your articles, ad copy — anything.

As a writer, you can use words that inspire lust to make almost anything intriguing.

How to Crank Up Emotion with Lust Words

See if you can spot the lust words in this headline from Cosmopolitan:

Lust Power Words in Headlines

Okay, the orange underlines probably give it away, but my hunch is you didn’t need them.

Power words like captivating and love jump off the page. And if you use them properly, they can stir all sorts of emotions in your readers’ heads. (Want to see your click-through rates soar? Add a lust word or two.)

Here’s a lascivious list of descriptive words to get you started:

Allure
Naughty

Arouse
Nude

Bare
Obscene

Begging
Orgasmic

Beguiling
Passionate

Brazen
Pining

Captivating
Pleasure

Charm
Provocative

Cheeky
Racy

Climax
Raunchy

Crave
Risque

Delight
Rowdy

Delirious
Salacious

Depraved
Satisfy

Desire
Saucy

Dirty
Scandalous

Divine
Seduce

Ecstasy
Seductive

Embrace
Sensual

Enchant
Sex

Enthralling
Shameless

Entice
Sinful

Entrance
Sleazy

Excite
Sleeping

Explicit
Spank

Exposed
Spellbinding

Fascinate
Spicy

Forbidden
Steamy

Frisky
Stimulating

Goosebumps
Strip

Hanker
Sweaty

Heavenly
Tantalizing

Hottest
Taste

Hypnotic
Tawdry

Impure
Tease

Indecent
Tempting

Intense
Thrilling

Intoxicating
Tickle

Itching
Tight

Juicy
Tingle

Kinky
Turn on

Kiss
Unabashed

Lascivious
Uncensored

Lewd
Untamed

Lick
Untouched

Lonely
Urge

Longing
Voluptuous

Love
Vulgar

Pleasurable
Charismatic

Riveting
Obsession

Mouthwatering
Compelling

Magnetic
Enchanting

Lovely
Engaging

Intriguing
Fascinating

Flirt
Alluring

Lure
Wanton

Luscious
Wet

Lush
Whip

Lust
Wild

Mischievous
X-rated

Mouth-watering
Yearning

Naked
Yummy

Sneak peek
Promiscuous

4. Anger Power Words

As writers, sometimes our job is to anger people.

Not for the fun of it, mind you, but because someone is doing something wrong, and the community needs to take action to correct it.

The problem is, with wrongdoing, most people are pretty apathetic — they’ll wait until the situation becomes entirely intolerable to do anything, and by then, it’s often too late.

So, we have to fan the flames.

How to Crank Up Emotion with Anger Words

The authors of this Forbes headline don’t pull any punches:

Anger Power Words in Headlines

I didn’t realize some people get angry over business jargon, but apparently it’s a thing. And this headline, undoubtedly, had such people frothing at the mouth.

If you want to connect with people’s anger and slowly but surely work them into a frenzy, use the power words below.

Just be careful who you target. Lawyers can eat you alive if you pick on the wrong person. 🙂

Abhorrent
Money-grubbing

Abuse
Nasty

Annoying
Nazi

Arrogant
No good

Ass kicking
Obnoxious

Backstabbing
Oppressive

Barbaric
Pain in the ass

Bash
Payback

Beat down
Perverse

Big mouth
Pesky

Blatant
Pest

Brutal
Phony

Bullsh*t
Pissed off

Bully
Pollute

Cheat
Pompous

Clobber
Pound

Clown
Preposterous

Cocky
Pretentious

Corrupt
Punch

Coward
Punish

Crooked
Rampant

Crush
Ravage

Curse
Repelling

Debase
Repugnant

Defile
Revile

Delinquent
Revolting

Demolish
Rotten

Desecrate
Rude

Disgusting
Ruined

Dishonest
Ruthless

Distorted
Savage

Evil
Scam

Exploit
Scold

Force-fed
Sick and tired

Foul
Sink

Freaking out
Slam

Full of sh*t
Slander

Greedy
Slap

Gross
Slay

Harass
Smash

Hate
Smear

High and mighty
Smug

Horrid
Sniveling

Infuriating
Snob

Jackass
Snooty

Kick
Snotty

Kill
Spoil

Knock
Stuck up

Knock out
Suck

Know it all
Terrorize

Lies
Trash

Livid
Trounce

Loathsome
Tyranny

Loser
Underhanded

Lying
Up to here

Maul
Useless

Broke
Stink

Fear
Raise hell

Sneaky
Screw

Rant
Miff

Diatribe
Vicious

Weak
Diminish

Provoke
Hostile

Morally bankrupt
Worst

Thug
B.S.

Agitate
Boil over

Annoy
Violent

Misleading
Violate

Lollygag
Quixotic

5. Greed Power Words

The legendary copywriter Gary Halbert once said, “If you want people to buy something, stomp on their greed glands until they bleed.” Graphic, yes, but also true.

Skim through good marketing copy on an e-commerce site, and you’ll find a lot of power words based on vanity or greed. Many of them are so overused they’ve become cliché, but that doesn’t stop them from working.

The truth is, nearly every human being on the planet is interested in either saving or making money.

How to Crank Up Emotion with Greed Words

Its explicit and implicit use of greed words makes this popular book from Dave Ramsey a great example:

Greed Power Words in Book Titles

“Money” is hard to miss — it’s probably the ultimate greed word and it’s sitting there in capital letters.

But a title like “Total Money Makeover” also implies another greed word (even though it doesn’t directly state it): money-saving.

(It also gets bonus points for using alliteration and the safety power word “proven”, which we’ll discuss in a moment.)

If you want to stomp (which is also an excellent example of onomatopoeia, by the way) on your readers’ greed glands, use these power words:

Bank
Jackpot

Bargain
Lowest price

Best
Luxurious

Billion
Marked down

Bonanza
Massive

Booked solid
Money

Cash
Money-draining

Cheap
Money-saving

Costly
Nest egg

Discount
Pay zero

Dollar
Prize

Double
Profit

Explode
Quadruple

Extra
Reduced

Feast
Rich

Fortune
Savings

Don’t miss out
Fast

Giveaway
While they last

Instantly
Expires

Never again
Premiere

Final
More

Hurry
Sale ends soon

Value
Monetize

Big
Save

New
Deadline

Handsome
Noteworthy

Kick ass
Moneymaking

Knockout
Lucky

Notable
Amplify

At the top
Attractive

Wealthy
Ahead of the game

Legendary
Beautiful

Optimal
Good-looking

Successful
Bold

Fortunate
Sassy

Smart
Elegant

Gorgeous
Clever

Foxy
Quick-witted

Genius
Effective

Elite
Drop-dead

Crowned
Dazzling

You
Turbo charge

Bright
Super-human

Brassy
Booming

Boss
Unbeaten

Undefeated
Boost

Exclusive / Exclusivity
Frugal

Special
Price break

Before
Running out

Upsell
Bonus

Free
Six-figure

Freebie
Skyrocket

Frenzy
Soaring

Prosperous
Surge

Gift
Treasure

Golden
Triple

Greatest
Waste

High-paying
Wealth

Inexpensive
Whopping

Cheat sheet

6. Safety Power Words

Greed isn’t the only emotion you want buyers to feel. You also want to make them feel safe.

They need to trust both you and your product or service. They need to have confidence you’ll deliver, and they need to believe they’ll get results.

Of course, building that kind of trust starts with having a quality brand and reputation, but the words you use to describe yourself and your product or service also matter.

How to Crank Up Emotion with Safety Words

On the landing page for one of our Smart Blogger courses, we use power words to make sure our potential customers feel safe:

Safety Power Words on Landing Pages

In addition to “legitimate” and “guaranteed” in the screenshot above, our landing page is sprinkled with numerous safety words:

Money-back
Results
Refund
Proven
Risk-free

They work for us, and they can work for you.

Help your customers feel safe by using as many of these power words as possible:

Above and beyond
Privacy

Anonymous
Professional

Authentic
Protected

Automatic
Proven

Backed
Recession-proof

Bankable
Refund

Best-selling
Reliable

Cancel anytime
Research

Certified
Results

Clockwork
Risk-free

Endorsed
Rock-solid

Foolproof
Science-backed

Guaranteed
Scientific

Moneyback
Bona fide

Recognized
Authority

Studies show
Because

Scientifically proven
Genuine

Worldwide
Authoritative

Safety
Accredited

Fully refundable
Case study

Well respected
Dependable

Improved
Ensured

Expert
According to

Track record
Approved

Ironclad
Secure

Legitimate
Sure-fire

Lifetime
Survive

Money-back
Tested

No obligation
That never fails

No questions asked
Thorough

No risk
Trustworthy

No strings attached
Try before you buy

No-fail
Unconditional

Official
Verify

Permanent
World-class

Guilt-free
Don’t worry

7. Forbidden Power Words

Remember when you were a kid, and someone told you NOT to do something? From that point on, you could think about little else, right? Curiosity always got the better of us.

The truth is, we’re all fascinated by the mysterious and forbidden. It’s like it’s programmed into our very nature.

So why not tap into that programming?

How to Crank Up Emotion with Forbidden Words

This Ahrefs article tempts you with its headline:

Forbidden Power Words in Headlines

What’s the “secret”? Only one way to find out.

Whenever you want to create curiosity, sprinkle these power words throughout your writing, and readers won’t be able to help being intrigued:

Ancient
Lost

Backdoor
Never seen before

Banned
Off the record

Behind the scenes
Off-limits

Black Market
Outlawed

Blacklisted
Private

Bootleg
Restricted

Censored
Sealed

Remote
Be the first

Ridiculous
Become an insider

Secrets
Bizarre

Shocking
Class full

Ssshhh!!!
Closet

Spoiler
Elusive

Supersecret
Hilarious

Thought-provoking
Illusive

Top secret
Incredibly

Trade secret
Insane

Uncharted
Interesting

Unconventional
Invitation only

Undiscovered
Key

Unexplained
Login required

Unexplored
Members only

Unheard of
Myths

Unsung
Odd

Untold
On the QT

Unusual
Priceless

Wacky
Privy

Zany
Psycho

Classified
Secret

Cloak and dagger
Smuggled

Concealed
Strange

Confessions
Tried to hide

Confidential
Unauthorized

Controversial
Uncensored

Covert
Under wraps

Cover-up
Undercover

Exotic
Underground

Forbidden
Under-the-table

Forgotten
Undisclosed

From the vault
Unexpected

Under the table
Unlock

Hush-hush
Unreachable

Illegal
Unspoken

Insider
Unveiled

Little-known
Withheld

Hidden

Back to Top
Now that we’ve looked at the different types of power words (and gone over a few quick examples), let’s go over all the different places you can use them:

Powerful Words in Action: 14 Places Where Strong Words Can Help You

Headlines
Subheads
Email Subject Lines
Opt-In Boxes
Homepage
Business Names/Blog Names
Product Names
Sales Pages
Testimonials
Bullet Lists
Button Copy (Call to Action)
Author Bios
YouTube Videos
Book Titles

1. Using Power Words in Headlines

Any writer or blogger who’s been in the game for a while knows the headline is the most important part of writing your blog post.

Its purpose, after all, is to entice the reader to read the rest of your content. If your headline fails to get attention, potential readers will ignore it when it shows up in their tweets and social media feeds.

Download All 801+ Power Words(in one handy, free PDF)

And just one or two power words in your headline is usually enough to make it stand out.

Just look at this headline from BuzzFeed:

Put Power Words in Your Headline

The word “Unveiled” makes it feel like a secret is being exposed, and the word “Breathtaking” makes you curious to see what the photo looks like.

Here’s another example from BoredPanda:

Put Power Words in Your Headline - BoredPanda

People generally love anything adorable, so this headline will easily catch attention. (The fact that it refers to snakes will only make people more curious.)

The headline then drives it home by using the powerful verb “Conquer.”

Here’s one from BrightSide:

Power Words in Your Headlines - BrightSide

While one or two power words are often enough, this headline proves you can use more when it fits.

This headline has four powerful words, but they feel natural in the headline, which keeps it from feeling like over-the-top clickbait.

Last one:

Power Words in Headline Example - Money

This headline from our How to Make Money Writing: 5 Ways to Get Paid to Write in 2020 post incorporates two greed words: “money” and “get paid.”

It’s one of our most-popular posts, and its headline’s use of power words is a big reason why.

2. Using Power Words in Subheads

Too many writers overlook the value of subheads, which is a mistake. Once people click on your headline, most will scan the post first to see if it looks worthy of their attention.

Adding some power words to your subheads is a good way to make your post look like an interesting read.

For example, here are three subheads from our post on E-book mistakes:

Use Power Words in Subheads

See how the power words in these subheads grab your attention and make you want to read the text that follows?

Power words can help with SEO too. Adding one or two power words to your subheads will compel readers to stick around longer, which will increase your dwell time — a big deal in Google’s eyes.

3. Using Power Words in Email Subject Lines

Having an email list is of little use if only a handful of readers bother to open your emails.

And these days, most people’s inboxes are flooded, so they’re selective in which emails they open.

You can stand out in their inbox and raise your open rates by including power words in your subject lines.

Just look at this one from Ramit Sethi:

Use Power Words in Email Subject Lines - Ramit Sethi

If this subject line would’ve read “The rules of learning,” do you think it would be as appealing? The powerful word “unspoken” is what makes it interesting.

Here’s another one from Cal Fussman:

Use Power Words in Email Subject Lines - Cal Fussman

Both “Triumph” and “Tragedy” are powerful words full of emotion.

And finally, here’s a good example from AppSumo:

Use Power Words in Email Subject Lines - Appsumo

The power phrase “Unleash the power” makes you feel this email is hiding something incredibly powerful inside.

See how that works?

When you send out emails to your list, try to add a strong word to your subject line so it stands out in readers’ inboxes.

4. Using Power Words in Opt-In Boxes

As a blogger, one of your main goals is to grow a large and engaged readership, and the best way to do it is by converting readers into subscribers.

That means — unless you’re using a blogging platform like Medium which doesn’t allow them — you should have opt-in forms scattered across your website.

You can place them on your homepage, at the end of your posts, in your sidebar, in a popup, or anywhere else.

But no matter where you place them, your opt-in boxes must catch people’s eye and make them want to share their email address with you. Because they won’t give it away to just anyone.

(Remember, their inboxes are already flooded, so they’re not necessarily eager to get even more emails.)

Fortunately, you can use power words to make your offer more enticing.

As an example, here’s an old popup from Cosmopolitan:

Use Power Words in Opt-In Boxes - Cosmopolitan

This popup had power words everywhere, but it avoided feeling like overkill. I bet it converted like crazy.

Here’s a slightly more subtle example from Betty Means Business:

Use Power Words in Opt-In Boxes - Betty Means Business

It’s understated, but still quite effective.

Again, you don’t have to overdo it with the power words on these. A little can go a long way.

Here’s one final example from Renegade Planner:

Use Power Words in Pop-Up - Renegade Planner

In short:

If you’re not using power words in your opt-in boxes, you’re missing out.

Big time.

5. Using Power Words on Your Homepage

Your homepage is the face of your website and it’s usually one of the most visited pages. Many people who visit your website will see this page first, so you want it to make a good first impression.

Some people use their homepage to promote their email list, others use it to promote one of their products, and others use it as a red carpet — welcoming new visitors and explaining what their site is all about.

In any case, your homepage is a good spot to add a few power words, as it can determine whether people stay (and take the action you want them to take) or leave (never to return).

Look at this value proposition on the homepage for Nerd Fitness:

Use Power Words on Your Homepage - Nerd Fitness

“Nerds,” “Misfits,” and “Mutants” are unusual power words that work well for Nerd Fitness’ target audience. These words immediately separate it from all the other fitness blogs out there.

But they push it even further with “Strong,” “Healthy,” and “Permanently.”

Here’s another value proposition from MainStreetHost’s homepage:

Use Power Words on Your Homepage - MainStreetHost

It’s quite minimal, isn’t it? They just wrote down three power words and follow it up with a service they provide.

Of course, you don’t have to limit your use of power words to the top of your homepage.

You can use it in other parts of the homepage too, as Ramit Sethi does here in his list of what you’ll get when you sign up for his email list:

Use Power Words on Your Homepage - Ramit Sethi

Go look at your homepage now and see if you can find any areas you can spruce up with some power words.

6. Using Power Words in Business Names/Blog Names

Having a forgettable name is poison to your website’s growth. So when you start a blog, you want to make sure you have a name people can easily recall.

If you haven’t chosen your blog name yet (or if you’re thinking about rebranding), you should use a power word to give it some punch. The right word will make you stand out from all the boring, forgettable brands out there.

Just take a look at the collection of blog names below and see how well they’ve incorporated power words:

Use Power Words in Business and Blog Names

7. Using Power Words in Product Names

Just like you can use power words to spruce up your blog name, you can also use them to make your product names pack more of a punch.

It can make the difference between your potential customers thinking, “Ooh, this product sounds cool!” and them thinking, “Meh.”

Just check out this subscription product from Nerd Fitness:

Use Power Words in Product Names - Nerd Fitness

It has such a powerful name that you’d almost want to sign up without learning anything else about it. Who wouldn’t want to be part of a community of rising heroes?

Here’s another good example from Pat Flynn:

Use Power Words in Product Names - Pat Flynn Podcast

It’s a powerful name for his podcasting course that instantly informs you of the benefit.

So if you’re about to launch a product (or if you’ve launched a product with a tepid name), consider giving it a power word to make it pack a punch.

8. Using Power Words on Sales Pages

You can also use power words to spruce up the copywriting on your sales pages and make them more effective at selling your e-commerce products or services.

They will grab people’s attention when they arrive on the page, they will keep their attention as they scroll down, and they’ll help seduce readers before they reach your “buy” button.

Just look at this headline on Ramit Sethi’s sales page for his product 50 Proven Email Scripts (which also has a power word in its name):

Use Power Word on Sales Pages - Ramit Sethi

And as you scroll down, you see he keeps using power words throughout his sales page.

His headline is followed by emotion-packed subheads:

Use Power Word on Sales Page Subheads - Ramit Sethi

And he even uses power words in his guarantee:

Use Power Word on Sales Page Guarantees - Ramit Sethi

9. Using Power Words in Testimonials

Power words are also tremendously effective in testimonials.

Of course, I’m not suggesting you change people’s testimonials to include power words. But you can certainly select the ones that already use them to great effect.

Just look at this example from Betty Means Business:

Use Power Word in Testimonials - Betty Means Business

Or look at this one from Farideh’s blog:

Use Power Word in Testimonials - Farideh

And here’s another example from Renegade Planner:

Use Power Word in Testimonials - Renegade Planner

All these testimonials will lend extra credibility and excitement due to their power words and phrases.

10. Using Power Words in Bullet Lists

Many sales pages include a list of benefits of the product they’re selling. Many opt-in forms include a huge list of reasons you should sign up to their email list. And many case studies use bullet lists to quickly summarize information.

You can use power words in these lists to inspire more excitement in your reader as they read through them.

Here’s one example from Ramit Sethi’s sales page for his How to Talk to Anyone course:

Use Power Words in Bullet Lists - Ramit Sethi

And here’s another example from an opt-in form on Restart Your Style:

Use Power Words in Bullet Lists - Restart Your Style

Without these power words, these lists wouldn’t convince nearly as many readers to buy or subscribe.

11. Using Power Words in Button Copy and CTA (Call to Action)

Yep, you can use power words in your button copy too — even if you only have a few words you can fit in there.

One of the most common power words used in buttons is “Free” (as in the example below):

Use Power Words in Button Copy

But you can be more creative with buttons than you might think.

Takes this button from the sales page for the book The Renegade Diet:

Use Power Words in Button Copy - The Renegade Diet

“Immediate,” “Money Back,” and “Guarantee” are all incredibly powerful words, and the author manages to squeeze them all into one button.

Here’s an example from Tim Ferris:

Use Power Words in Button Copy - Tim Ferris

He could’ve used “Send Me the List” as most people would do, but “Unlock” makes it sound a lot more intriguing — like you’re getting access to something that’s been kept hidden away.

Now take a look at the buttons on your site.

Do you see any opportunities to spruce them up with a power word?

12. Using Power Words in Author Bios

Your author bio is another extremely important part of your marketing.

When you guest post for another blog (or write a paid article as a freelancer), your author bio has the difficult job of making readers want to know more about you so they click through to your site.

That means your author bio needs to spark attention and interest. And you usually only get three sentences, so you need to carefully consider the words you use.

As an example, here’s the author bio from Henneke Duistermaat in her post on overcoming writer’s block:

Using Power Words in Author Bios - Henneke Duistermaat

Henneke’s author bio is full of power words. It shows her uniqueness and makes her stand out from other copywriters.

You can tell she has carefully picked each perfect word for maximum impact.

Here’s another example from Sarah Peterson’s post on blog ads:

Using Power Words in Author Bios - Sarah Peterson

She opens strong immediately by mentioning her guides are insanely useful. And just the name of her report alone is full of power words: “Free,” “Reveal,” and “Begging.”

Makes you want to get your hands on that report, doesn’t it?

13. Using Power Words on YouTube Videos

If you’re publishing videos on YouTube and you want to get more views, you should use power words in your titles.

All the biggest YouTube channels do this.

They understand most of their views will come from their subscribers finding them in their feeds, and from people finding them in the sidebar of other videos.

In both cases, you’re competing with many other videos for their attention. If you want your video to stand out and be the one they choose to watch, your title has to be captivating.

See how Philip DeFranco does it below:

Use Power Words on YouTube Videos - Philip DeFranco

“Disgusting,” “Punishment,” and “Controversy” are all attention-grabbing words (and that’s besides the attention-grabbing names of Brock Turner, Star Wars, and Kim Kardashian).

Note also how he has capitalized “Disgusting.” It’s another smart trick many YouTube channels use to stand out more in YouTube’s lists of video suggestions.

Style vlogger Aaron Marino often does it as well:

Use Power Words on YouTube Videos - Aaron Marino

By capitalizing the power words “Don’ts” and “Stupid,” his title catches a lot more attention (as you can see for yourself by the millions of views it’s received).

14. Using Power Words in Book Titles

If you’re interested in writing your own book, adding power words to your titles will help it sell better.

With all the competition in the book market these days, you need a title that grabs people’s attention and makes them want to peek inside.

Here are a few quick grabs from Amazon’s list of bestsellers in the self-help niche:

Power Words Book Title - Stephen Covey

I’m sure you’ve seen this title before.

You might say Stephen Covey’s use of power words in his title has been highly effective. (See what I did there?)

Here’s another:

Use Power Words in Book Titles - Mark Manson

Mark Manson’s bestselling title is packed with power.

The power word “Subtle” juxtaposes well with the F-bomb in the title, and his use of “Counterintuitive” will spark some interest as well.

One more:

Use Power Words in Book Titles - Jen Sincero

Lastly, Jen Sincero’s encouraging book title makes you want to flip it open and read it in one go.

The use of “Badass” alone will make it stand out in the self-development section, but her use of “Greatness” and “Awesome” in the subtitle truly seals the deal.
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Go Ahead and Tell Me. What Powerful Words Did I Miss?

They’re known by many names…

Emotion words. Good words. Strong words. Powerful words, creative words, sensory words, trigger words, persuasive words, descriptive words, impactful words, interesting words, positive words, unique words, and even — yes, seriously — awesome words.

But whatever you call them; smart, attractive people such as yourself have mastered the strategic use of power words and use this valuable communication skill every day to pack their writing with emotion so they can increase conversions.

Yes, this is an enormous list of words, but with so many power words and power phrases available, you’d need a thesaurus or Word of the Day dictionary to catch every single word on the first pass. (Plus, new words seem to be added to the English language every day.)

What are some other good words that seem to have that extra little spark of emotion inside them? Do you have favorite power words?

Share them in a comment below.

The post 801+ Power Words That Pack a Punch & Convert like Crazy appeared first on Smart Blogger.

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