Visitors who come to your website have many different reasons to stop by your contact page whether you’re a social media company, a local coffee business, or a freelance designer. That’s why it’s important to get your contact page design right so your visitors can find what they need, get the help they want and have a pleasant experience.
Your visitors could be looking for job openings, complaining about a faulty product, seeking support for their purchases, finding a number to call or visiting their office. These interactions are a key to keeping your business or organisation running smoothly as they mark an essential point of synergy between the visitor and you, the website owner. Having an effective contact page can provide intended value and offer a seamless experience for your customers.
Illustration by OrangeCrush
Top 7 contact page design tips
1. Doing the right research
You may find yourself trying to use pre-existing templates when you create your website’s contact page design. This practice is not wrong. However, most people often overlook the fact that the templates might not work the best for their business. To get a contact page design that is right for your business, ask yourself these questions:
What kind of contact options does your business need?
Take a moment to understand what your website’s speciality and offerings are and then anticipate the different ways people might try to contact you. A designer would likely have a potential customer wanting to request a quote, whereas a medical clinic can expect patients contacting them to book an appointment.
And if you have large volumes of requests for various departments such as sales, technical support or job seeking, it’s handy to set up your contact page so it will direct the requests to specific departments. The clarity you get when you are able to identify what you need in your contact page design will help you better structure it.
A website that anticipates consultation on its contact page via Flatiron Collective
Who are your customers and how would they prefer to contact you?
Your website can attract all different kinds of audiences and it is good to recognise their diversity based on cultures, languages and geographical location and then try to tend to their needs. Some aspects you may consider for your contact page design are what methods of contact are popular in different countries, language support and accessibility considerations.
WhatsApp chatbot used for contacting a Malaysian law firm due to the popularity of it in the region via Chern & Co.
2. Providing an appropriate contact method
Your contact page design needs to communicate a clear action for your visitors to take to be able to contact you. You can provide your audience the following approaches:
Traditional contact methods
Providing a phone number lets people reach out to you via call or SMS. And adding a physical address will allow them to locate and visit you, especially if your business requires customers to visit your place, such as a bakery, spa or a dental office. Adding a map or a link to Google Maps will further simplify the visitor’s navigation to your location.
Brilliant example of a map and photo of building added next to contact address for easy recognition and navigation via Sandwich
Digital methods on your website
To allow your visitors to contact you on your website, you can choose to have chatbots. You can set up a conversation between your visitor and a support staff member or an AI robot. Or you can also provide a form where visitors can fill in details about their inquiries. These built in contact methods can help to minimize spam emails, keep a track of your inquiries and delegate tasks within your team.
Digital methods using other platforms
Sometimes your visitors might want to contact you through a platform they check regularly or something they’re more comfortable with. These methods are providing your email, including social media links such as Instagram, Facebook, Linkedin and even WhatsApp.
Clear contact page design by velvetmade
3. Designing clear visual elements
When you have multiple ways to get in touch with you, keeping them all together in your contact page design can be messy and make it hard to differentiate. This can cause your visitors to miss some information and get confused, or even get in touch with the wrong department.
It is very important to ensure that your contact page design is clear, easy to use and accessible. Having a clean visual design not only saves time for your visitor but also increases the efficiency of your business by directing inquiries to the right departments.
Contact page design by bogdan o
The same applies when you have multiple departments. It’s a good practice to separate their information so visitors can send appropriate messages to the correct department. Even something as simple as borders or spacing can go a long way helping visitors visually see the separate areas.
A straightforward approach to contacting multiple departments via National Australia Bank
4. Ensuring accessibility
It is important to recognise that people have diverse abilities. Your website design needs to be inclusive and tend to different needs to give everyone equal access and opportunity. This way, not only would you be ethical in your approach to contact page design, but you would be able to reach a wider audience and increase usability. Note the following points to ensure proper web accessibility while designing your contact page:
Ensure that the form fields and other elements are tagged under their specific attribute and ARIA landmarks. This makes form control identifiable to accessibility programs such as screen readers. If you want to add certain distinctions in the fields using colour, include an additional identifier like an icon or a pattern to differentiate them and make it colour-blind friendly. Remember to also validate information provided by the visitors and give them a facility to undo changes, confirm the entered data, notify of any errors and help correct their mistakes.
Form validation done using colour and form of the field via Abercrombie & Fitch
Reduced cognitive load
Putting instructions on how to complete a complex form and keeping it as simple as possible recognises that not everyone has the time or the ability to comprehend complex instructions. This can be done by dividing long forms into smaller chunks of logical stages and by using adaptive forms.
A complex form that is split into multiple stages containing leading questions via TM
Ensure that your contact page design uses high contrast colour palettes and every text element can be read clearly. Good practice includes adjusting text size, font type and colours on your website.
Accessibility provided to users via font, size and colour changing options via Malaysia Open Data Portal
5. Brand consistency
Tailoring your visual brand
Your contact page connects you, your organisation and your visitor so it is important to keep brand aesthetics and values consistent. Templates used to design contact pages aren’t usually in-line with your brand. Edit them to suit your personality and keep being remarkable!
A good example of blending the brand aesthetics into your contact page by BrioRom
Tailoring tone of voice
The way you put forth yourself and your brand through your website, whether it is friendly, professional or humorous, needs to be consistent across all web pages, including your contact page design. It is important to sound inviting and friendly so as to not intimidate your visitors. Avoid using jargon and long words.
A great example of using text tone of voice that reflects brand personality via Dogstudio
6. Increasing engagement
Don’t be afraid to experiment and take a step ahead with creativity in your contact page design. Keeping it fun can make it appear more warm and welcoming. Adding personalised photos, illustrations and interactivity can also help humanise the process of getting in touch via the internet.
Humanising contact pages using staff images via Apple
You can also make your chat bots friendly and fun by giving them a personality and making them more engaging! Just take a look at the adorable chat bot below.
Quirky way to add personality to a chatbot via Noise
7. Being transparent
Remember that when contacting you, your visitor risks giving away their name, email address and sometimes even more sensitive details such as credit card information. While it is essential to collect user data for documentation purposes and troubleshooting, it is good to acknowledge that your visitor has the right to know how their data is used.
Giving an assurance to not spam and sell their information to third parties encourages them to give you information with ease and builds trust.
Being transparent also means to communicate with your customers about response time. This relieves users of anxiety about not hearing back quickly, minimizing multiple queries from one person and builds a trust relationship between your customer and your business.
An example for letting your visitor know how long it could potentially take to respond back via Michael Kors
Contact page designs that do it right
A contact page that utilises illustrations and simple, clear visual separation between departments.
Telstra’s contact page with illustrations and departmental segregations via Telstra
A fairly simple all-in-one contact page with an easy-to-use form and transparent data policies.
Nestle’s contact page with multiple contact options and easy form to fill via Nestle
A super simplified multi-page form with easy navigation that makes getting in touch clear and quick.
Fishfinger’s contact page with simple multi-page form via Fishfinger
Another simple contact page design with information organized clearly. This makes it easy for visitors to find information and get in touch!
Clean and clear contact page of Gander, a design store via Gander
Summing it up
By keeping these 7 contact page design tips in mind, you can guarantee your visitors an exceptional, memorable experience when using your contact page.
Now it’s time for you to evaluate your existing contact page design or start building one if you haven’t already! And if you ever need some help or just don’t have time to design your contact page, you can always get help from a professional and talented designer to make your contact page design stand out.
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