Affiliate Marketing

6 Ways to Succeed Advertising a ‘Low Interest’ Category

You know what the ultimate hard-luck story is in advertising? “We’re in a low-interest category.” This is our industry’s equivalent of “I got stuck in traffic” or “last night’s beer must have been off.” It’s a flimsy excuse that is used to explain a lack of creativity in categories as diverse as financial services, logistics,…

Read more: adweek.com

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