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How This CEO Breathed Life Into a 75-Year-Old California Ice Cream Brand Without Losing Its Nostalgic Identity

McConnell’s Fine Ice Creams CEO Michael Palmer talks about revitalizing the brand for a new era and rethinking social media strategies.

October 8, 2024

Original Source https://www.entrepreneur.com/growing-a-business/how-this-ceo-revitalized-a-75-year-old-ice-cream-brand/480746

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