We’ve put together a full year’s worth of marketing ideas for retail that will help you get sales from new and existing customers all year long. Use the list of retail marketing holidays below to plan your 2022 marketing.
But first, we’ll review some of the marketing tactics we’ll recommend in the retail marketing calendar.
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Key marketing tactics for retail
Here are some of the main marketing tactics we’ll recommend below in our retail calendar.
Email Sign-Up Tools: Capture customer information both on and offline through Sign-Up Forms on your website and social media pages, as well as using a Text-To-Join code on receipts or at checkout.Email Marketing: Quickly share new products, promotions, purchase recommendations, tips and trends, and ways to use or care for your products to engage customers.One-off Emails: Stay top of mind and increase sales with your customers through promotion, holiday, informational, and announcement emails.Automated Emails: Greet customers on their birthday and remind customers what they left in their cart to encourage them to buy. Social Media Presence: Stay top of mind with social connections to drive repeat business and gain visibility with potential new customers through social posts and social stores. Social Ads: Increase your reach to get more new customers. Online Store or Shoppable Landing Page: Enable online purchases by creating a virtual space where you can easily add products, services, and different purchase options, including “buy online and pick up in store”.Google Business Profile: Make your business front and center in Google search results and Google Maps when people are searching in their local area for businesses like yoursMarketing Calendar: Plan ahead and stay ahead with our Marketing Calendar by scheduling out emails, social posts, social ads, and more.
Monthly marketing calendar with ideas for retail
Use the Retail marketing ideas and tools below to help you plan your 2022 marketing and accomplish your goals.
Send out a “Coming Soon” email announcement to pique your customers’ interest and increase engagementOne-off EmailTake a fresh approach to your marketing by promoting a curated showcase of new arrivals and top productsShoppable Landing PageEncourage customers to share pictures enjoying your products – they can even feature their four-legged friends on National Dress Up Your Pet DaySocial Media PresenceCheck out these New Year Promotions
Check out how your holiday marketing campaigns performed and use your new customer insights to optimize your online store and create targeted campaigns to re-engage past customersOne-off EmailOnline StoreSocial AdAutomated EmailAsk customers to share a story of someone they care about to win a curated package of your products and feature the winner on your social media pagesOne-off EmailSocial Media Presence
Develop a free in-person or virtual educational event, like an art class or cocktail making seminar, and offer a discount to attendees to encourage salesOne-off EmailSocial Media PresenceSocial AdPartner with a local business to do a cross-promotion on National Mom and Pop Business Owners DayOne-off Email
Share out fun activities, places to visit, and best restaurants in your area to encourage visitors during the spring & summer months and increase foot and website traffic to your businessOne-off EmailSocial Media Presence Social Ads
Now is the time to revisit how your sign-up tools are performing and encourage potential new customers to sign up for your email list for early access to spring product releasesEmail Sign-Up ToolsSocial Media PresenceSocial AdsOptimize your customers’ shopping experience by building out or updating a shop on Facebook and Instagram out and encourage customers to check them out through your social postsSocial AdSocial Media PresenceShare a teachers’ appreciation post on the 4th and include a discount code for teachers to use or for people to share with the teachers in their lives.One-off Email
Encourage customers to enjoy their summers by sending out upcoming local virtual or in-person activities and events that are relevant to your businessOne-off EmailSocial Media Presence
Join top retailers in building out a 4th of July promotion and personalize it with your favorite summer recipeOne-off Email
The holiday shopping surge started in September last year – take advantage this year by scheduling out holiday-related promotional emails for the end of the yearMarketing CalendarOne-off EmailBe ready for key dates like Small Business Saturday, Cyber Monday, Hanukkah, Christmas, and more by ensuring your year-round tactics are optimized!Year-Round TacticsEncourage sign-ups for your holiday push by adding a clear call-to-action that offers a discount, free gift, or additional material such as a product guide or how-to video to increase excitementSocial Media PresenceSocial AdsEmail Sign-Up Tools
Connect with your customers while they’re celebrating Labor Day with end-of-summer BBQ recipe ideas and ask them to share out their top memories on social mediaOne-off EmailSocial Media Presence
Celebrate Halloween with a “trick or treat” contest – have customers drop their email addresses into a cauldron (either in person or virtually) for a chance to win a 20% off couponEmail Sign-Up ToolsOne-off EmailCheck out these Halloween promotion ideas.
Build out a holiday gift guide that directs customers to your top products or creative gift-giving ideas for Black Friday, Small Business Saturday, and Cyber MondayOne-off EmailSocial Media PresenceSocial Ad
Offer an end of year promotion to encourage people to buy and develop a sense of community by providing behind the scenes video for your customersOne-off EmailSocial Media PresenceUse our ideas for holiday promotions that help you sell more.
Year-round marketing ideas
2020 and 2021 proved how valuable an online presence is for retailers – optimize yours by building a new online store or by checking the speeds and mobile responsiveness of your current siteOnline StoreEnsure you’re visible to customers in your area by optimizing peoples’ ability to search for you online through SEO and your online listingsGoogle My BusinessMake shopping easy by building out a shop on Facebook and selling on Instagram and encourage customers to check them out through your social postsSocial AdSocial Media PresenceSet up birthday greetings, shopping cart abandonment emails, and welcome emails for new subscribersAutomated EmailsOffer a promotion in exchange for signing up like a coupon, free delivery, or free birthday giftEmail Sign-Up Tools
It’s time to step up your retail marketing
Ready to implement the ideas above? Log in to Constant Contact or start a free trial today and see how our digital marketing platform can help you gain customers and keep them engaged.
Looking for more ways to plan your online marketing for 2022? Check out our full online marketing calendar with a free template and full list of marketing holidays.
Read more: blogs.constantcontact.com