Email Marketing

2021 Holiday Retail Marketing Checklist and Template

The holiday season is busy for all of us, but especially for those managing a retail business.

We get it — you want to make sure you take full advantage of holiday spending, which grows every year. In 2020 alone, holiday spending reached $789 billion. This number has grown almost every year since the National Retail Foundation started reporting it, and 2021 will likely be no exception.

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Whether you’re a seasoned online retailer, or this is your first holiday season selling online, we’ve got the holiday retail marketing advice you need.

We created our Holiday Retail Marketing Checklist to show you the online marketing steps that actually make a difference when it comes to taking advantage of holiday spending.

So click the button below to get our checklist to make the 2021 holiday season your most successful yet!

Download the checklist

Table of ContentsWhat you’ll learn from our Holiday Retail Marketing ChecklistDownload our free Holiday Retail Marketing ChecklistPlanning for key retail holiday opportunitiesTaking action on your holiday marketing planPreparing for ongoing success after the holiday season

What you’ll learn from our Holiday Retail Marketing Checklist

Our holiday marketing checklist for retail guides you through your most important to-do’s in order to sell more this holiday season, including:

Key dates to plan for, including Black Friday, Thanksgiving, Small Business Saturday, Cyber Monday, and more.Creating holiday offers and getting the word out to shoppersPreparing to sell online and optimizing your online store and other channels for maximum salesQuick, effective actions you can take on your website, social media, email, and with paid advertising to ensure a successful holiday season

Download our free Holiday Retail Marketing Checklist

Click the image below to get your free copy of our holiday marketing checklist.

Holiday marketing checklistClick the image to download the Holiday Marketing Checklist for Retail.

Planning for key retail holiday opportunities

Mark key dates on your calendar

Thanksgiving – November 25, 2021Black Friday – November 26, 2021Small Business Saturday – November 27, 2021 Hanukkah Begins – November 28, 2021Cyber Monday – November 29, 2021Christmas – December 25, 2021Kwanzaa – December 26, 2021New Year’s Eve – December 31, 2021

Segment your email lists

Segment your list to send more targeted, relevant offers. Think about creating the following segments:

Early-bird shoppers – send content and offers early in the seasonDeal seekers – focus on discounts and key shopping days (Black Friday & Cyber Monday)Last-minute shoppers – send last-chance offers and remindersEvergreen shoppers – engage throughout the seasonVIPs – create unique offers such as exclusive bundles

Create your holiday offers

Determine your goalWho are you trying to reach?What do your best customers find valuable? Create your offers

Get ready for online sales

Add an online store or create Shoppable Landing PagesOptimize your product descriptionsIdentify shipping and pick-up options — think about in-store or curbside pick upConnect your existing shopping cart or store to Constant Contact:ShopifyWooCommerceBigCommerceEtsyEbay

Holiday Marketing Guide

Looking for more online marketing advice to help you grow this holiday season?

Get our free guide, Holiday Marketing 101.

Taking action on your holiday marketing plan

Update your website

Update your website with holiday hoursHighlight holiday offers in your sign-up form to grow your list

Update listing & review sites

Update your information on listing and review sites (holiday hours & your offers)

Update & engage on social media

Update profile information with your holiday hoursShare helpful, valuable information to stay top-of-mindEncourage people to join your email listSchedule posts on social media to promote offers, use announcements, reminders, and last-chance reminders

Create & send your holiday offer via email

Schedule emails to promote offers — announce, remind, and give people a last chance to buy

Use paid advertising

Use Facebook Lead Ads to grow your email list before the holiday seasonUse Facebook, Instagram, and/or Google Ads to drive traffic and sale

Preparing for ongoing success after the holiday season

Review the results to understand what worked and what didn’tFurther segment your email list based on purchase behaviorCreate an after-holiday offer to capitalize on gift cards/cash people receive

Start planning for consistent marketing in the new year

Get all the tools you need to quickly find new customers and grow your retail store’s sales.

Start a Free Trial of Constant Contact for Retail

The post 2021 Holiday Retail Marketing Checklist and Template appeared first on Constant Contact.

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