In your quest to gain subscribers and increase leads, it’s important to use the right tools and strategies. Among the most effective techniques is email marketing. However, to maximize your success and build a robust list, it helps if you add an opt-in form to your site using a WordPress newsletter plugin.
In this post, we’ll introduce 14 of the best WordPress newsletter plugins you can use for email opt-ins. We’ve considered features and functionality, updates and support, and pricing.
Let’s jump right in!
First up, if you’re an Elegant Themes user we highly recommend using our email opt-in plugin Bloom. This extension is included with your membership. It’s also a powerful list-building tool that lets you create a variety of opt-in forms. That includes popups, slide-ins, in-line forms, and content lockers.
With our plugin, you can also choose from over 100 beautifully designed pre-made templates:
You can easily edit and customize the content and colors to your liking. In addition to page-level targeting, Bloom also includes triggers and targeting rules.
Over 100 design templates
Six display types
Customized admin panel
19 email marketing integrations
User action triggers
Built-in analytics and A/B testing
Bloom is for you if…
… you’re an Elegant Themes member looking for a powerful WordPress newsletter plugin. It provides a simple, straightforward way of creating sign-up forms. Additionally, Bloom is also an excellent choice if you’re looking for advanced targeting options.
Price: Free with an Elegant Themes membership, starting at $89 per year | More Information
2. Ninja Popups
Ninja Popups is a premium WordPress newsletter plugin that can help you create stunning popups for your site. This widely-used and highly-rated tool is also incredibly versatile and feature-rich.
In addition to an extensive template library, it also includes a visual drag-and-drop builder that makes building your newsletter opt-in forms as easy as possible:
There are also plenty of ways to enhance the forms to help them stand out on your site. For instance, you can choose from over 74 animation effects.
Visual drag-and-drop builder
Theme library with over 60 designs
Built-in statistics and A/B testing
Email marketing integrations
Multiple placement options
Ninja Popups is for you if…
… you’re looking for a premium yet affordable WordPress newsletter plugin, and also want a variety of design options and pre-built themes.
Price: $24 | More Information
OptinMonster is one of the most well-known WordPress opt-in plugins. It’s a freemium tool that provides a broad range of features for promoting your email newsletter, and also for building your subscriber list.
It’s easy to use for builders of all experience levels, and also includes a library of pre-built templates:
This enables you to create email newsletter forms on the fly seamlessly. In addition, you can use it to create lightbox popups, notification bars, and more.
Drag-and-drop form builder
Exit Intent Technology
Built-in pop-up analytics, as well as Google Analytics integration
Email marketing integrations
Targeting and triggering rules, including eCommerce-specific ones
OptinMonster is for you if…
… you want an easy-to-use tool. Thanks to the visual drag-and-drop builder, you can create beautiful popups within minutes.
Price: Free, with premium plans starting at $9 per month | More Information
4. PopUp Domination
PopUp Domination is a Software-as-a-Service (SaaS) tool that can help you drive conversions and increase subscribers. You can use it to create a wide variety of popups, including email opt-in forms.
This plugin features a template library that lets you easily select pre-made, high-converting popup designs. They also work across multiple website builders, and integrate with all major email providers.
Targeting and trigger options
Google Analytics event tracking
Live chat support
PopUp Domination is for you if…
… you’re looking for a robust and premium WordPress popup plugin. However, it is a bit pricier than some of the other options on this list.
Price: Plans start at $54 per year | More Information
Icegram is a flexible, freemium WordPress plugin that makes it easy to promote your email newsletter in a variety of ways. For instance, you can create popups and opt-in forms, as well as Calls To Action (CTAs) to grab your visitors’ attention and encourage them to subscribe.
It’s also incredibly easy to learn and comes with a user-friendly interface:
Plus, this plugin is highly customizable. You can edit the newsletter’s opt-in content, messaging, link, and also its placement. In addition, you can apply highly-targeted rules to control where and when your messages appear to visitors.
Intuitive form builder
Variety of opt-in forms, including slide-ins, toast notifications, footer and header notification bars, lightbox popups, and more
Design template library
No traffic limits
120+ campaign models
Security checks and spam prevention features
Trigger and targeting rules
Integration with third-party email marketing platforms
Icegram is for you if…
… you’re looking for a highly-customizable and also easy-to-use WordPress newsletter plugin, with a form builder and various targeting settings.
Price: Free, with premium plans starting at $97 per year| More Information
Plus, this plugin also is beginner-friendly, well-organized, and easy to navigate. It lets you create form templates from scratch, or choose from the template library:
With Hustle, you can also create different kinds of opt-ins. This includes slide-ins, embeds, popups, and more.
Opt-in form builder
Highly-targeted display settings
Popular email service integrations
Hustle is for you if…
… you want a freemium and also beginner-friendly WordPress email opt-in plugin. In addition, it’s a high-quality option if you’re on a budget.
Price: Free, with premium plans starting at $5 per month | More Information
As its name suggests, Newsletter is one of the best WordPress newsletter plugins out there. In addition to helping you build and grow your subscription list, it can also make it easier to streamline your newsletters and track their performance.
Additionally, this freemium plugin also boasts a modern, user-friendly interface. It includes everything you need to manage the plugin from your WordPress dashboard:
It also gives you an accessible view of your WordPress newsletter activity and subscriptions.
Intuitive drag-and-drop visual composer
Unlimited subscribers and newsletters
Detailed, easy-to-use dashboard
Reports and analytics
Newsletter is for you if…
… you’re on a budget but also require a lot of control, insight, and customization for your email newsletter and opt-in campaigns.
Price: Free, with premium plans starting at $69 | More Information
Next on our list, MailPoet is another popular and high-quality WordPress newsletter plugin. It enables you to build and manage your subscriber list, and integrates seamlessly with WooCommerce. Therefore, it’s a solid option for eCommerce sites.
One of the best things about MailPoet is its ease of use. It includes a user-friendly setup wizard:
You can also manage your newsletters and subscribers directly within WordPress. In other words, you don’t have to navigate to a third-party platform as you would with many alternatives.
Automatic email notifications
Quick and easy setup and installation process
MailPoet is for you if…
… you’re looking for a scalable WordPress newsletter plugin. Pricing for premium options is based on the number of subscribers you have.
Price: Free, with premium pricing varying based on subscribers | More Information
9. Thrive Leads
Thrive Leads is a premium tool designed to help you build your mailing list with ease. You can use this plugin to create lightbox popups, notification bars, welcome mats, and also slide-ins. In addition, thanks to the intuitive drag-and-drop builder, it’s easy to use even with little to no experience.
Form builder with a drag-and-drop editor
Triggering and targeting options
Analytics, reporting, and insights
Thrive Leads is for you if…
… you’re looking for a versatile lead generation tool. It’s also the perfect WordPress newsletter plugin if you’re already using a Thrive theme.
Price: Included with Thrive Suite package, starting at $19 per month | More Information
MailOptin is a form builder plugin for WordPress. It can help you automate lead generation and increase newsletter subscribers.
You can also quickly and easily create opt-in campaigns. The plugin offers a variety of templates to make doing so simple and seamless:
You can also use MailOptin to create multiple opt-in types. For instance, you can use lightbox popups, in-post opt-ins, notification bars, and slide-ins.
Form and template builder
CTAs with targeted display messages
Various opt-in types
Scheduling and analytics
MailOptin is for you if…
… you’re looking for a simple way to streamline your email automation and also your lead generation.
Price: Free, with premium plans starting at $79 per year | More Information
Mailchimp is one of the most well-known and reputable email marketing tools out there. This email subscription plugin can help you grow your list and track the performance of your campaigns.
Mailchimp itself is an all-in-one email marketing solution. However, it also offers an easy-to-use plugin. With it, you can create forms directly within your dashboard:
It’s not the most modern interface. However, it offers a handful of useful settings and configurations for customizing your opt-in forms.
Forms and landing pages
Beautiful sign-up forms
Form builder integrations
Advanced eCommerce integration with WooCommerce (Premium)
Detailed reports and statistics (Premium)
Mailchimp is for you if…
… you’re looking for an all-in-one email marketing solution.
Price: Free, with premium plans starting at $9.99 per month | More Information
Mailster is a premium WordPress newsletter plugin that is highly rated on CodeCanyon. It lets you quickly create and distribute email newsletters directly from your WordPress dashboard:
You can also keep close tabs on all opt-in and subscription activities. Furthermore, you can use the drag-and-drop builder to create campaigns within minutes.
Automatic email scheduling
Single and double opt-ins
Built-in subscription widget
Mailster is for you if…
… you’re looking for a a versatile yet user-friendly tool that also includes a lot of bells and whistles.
Price: $69 for a regular license | More Information
Sendinblue is more of an email marketing service than a standalone WordPress newsletter plugin. However, it can be an effective tool for creating email forms and tracking the results.
Also, it’s easy to use and has a straightforward installation and setup process. In order to begin using it, you’ll first need to create a Sendinblue account.
Email subscription forms
Drag-and-drop form designer
Email design templates
Contact lists with advanced segmentation
Marketing campaigns and transactional emails
Sendinblue is for you if…
… you want an all-in-one email marketing service. It offers a plethora of features and benefits that can help you with email automation and also lead generation campaigns.
Price: Free, with premium plans starting at $25 per month | More Information
14. Constant Contact
Last on our list is Constant Contact. Again, technically this is not a standalone WordPress newsletter plugin. This popular software is more of an all-in-one solution for email marketing.
However, it does integrate with popular form builders such as WPForms. When paired with other opt-in and form builder plugins, Constant Contact can provide you with a complete solution for automating your campaigns, generating leads, and growing your subscriber list.
Form builder and WooCommerce integrations
List building tools
Constant Contact is for you if…
… you’re looking for a complete email marketing solution, and are also using a popular form builder or contact plugin such as WPForms.
Price: Email-specific plans starting at $20 per month | More Information
If you’re looking for an effective way to increase newsletter signups, one powerful solution is to add an opt-in form to your website. However, figuring out which WordPress newsletter plugin to use can be challenging.
Fortunately, there are a wide variety of tools you can use. The best one will depend on your budget, as well as the exact features you’re looking for. For example, if you want a freemium, popular, and also flexible option, you might want to consider OptinMonster. If you’re an Elegant Themes member, we also recommend checking out our Bloom extension.
Do you have any additional questions about WordPress newsletter plugins? Let us know in the comments below!
Featured image via Bibit Unggul / shutterstock
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